A Quote by Paul Rand

Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.

Paul Rand

Quote Topics

Aesthetics Any Artist Committee Creates Creative Creative Process Diminish Fragments His Individual Irrelevant Long Long Run Maker Makes Only Process Product Run Sees Separates System Well Will Work

Quote Author

Paul Rand
American - Designer
August 15, 1914 - November 26, 1996

I've always believed that the best way you combat intellectual property theft is making a product available that is well priced, well timed to market, whether it's a movie product, TV product, music product, even theme-park product.

Bob Iger

I had to really do some studying and examination of my own songwriting and I realized that, there's not a formula by any stretch of the imagination and aren't any rules, but there are principles. The first one is that art is a process, not a product. In fact, that holds true for damn near everything we do in life. The product is just something that happens. If you're faithful to the process, the product takes care of itself.

Andy Wilkinson

I honestly believe that sound commercialism is the best test of true value in art. People work hard for their money and if they won't part with it for your product the chances are that your product hasn't sufficient value. An artist or writer hasn't any monopoly .... If the public response to his artistry is lacking, he'd do well to spend more time analyzing what's the matter with his work, and less time figuring what's the matter with the public.

Berton Braley

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

There is no communication with any public whatsoever. The artist can ask no question, and he makes no statement; he offers no information, and his work cannot be used. It is the end product which counts.

Georg Baselitz

"Freedom, individualism, authenticity and being yourself so long as you don't hurt another's physical person or property: The creative process is the emergence in action of a novel relational product, growing out of the uniqueness of the individual."

Carl Rogers

You could place one product in a first-run telecast, a second product what that program is rerun, and a third product when the show goes into syndication, and another product when it goes on cable.

David Brenner

Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.

Paula Scher

Any education system that only memorizes things creates robots and will never produce Nobel laureates. Any education system that only emphasizes improvisation will get a bunch of people who may think they are creative, but they are functionally illiterate.

John Medina

Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a new product, but not a new product itself?

Nirmalya Kumar

I received from my experience in Japan an incredible sense of respect for the art of creating, not just the creative product. We're all about the product. To me, the process was also an incredibly important aspect of the total form.

Julie Taymor

We usually evaluate creative process in terms of how much feeling or thinking was behind the work or how well the work was done. Isn't there any other way of appreciating the process? What if the standard of excellence was how fully present the artist was during the process?

Kazuaki Tanahashi

All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are working, whether and how they are building awareness for the product, how well they motivate the consumption of the product, and so on.

John Kao

The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly.

Tom Sutton

The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.