A Quote by Paul Rand

Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.

Paul Rand

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Design Space Aesthetic Form Good Good Design Graphic Graphic Design Groups Irrelevant Laws Mirrors Needs Repeats Semiotics Speaks Two Two-Dimensional Which

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Paul Rand
American - Designer
August 15, 1914 - November 26, 1996

Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible

Dieter Rams

Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.

Paul Rand

Design is a form of competitive advantage. People tend to think of design as good art, good visual language, which it absolutely has to be. But it's also about the ability to do systems thinking.

James P Hackett

Graphic designers should be literate in graphic design history. Being able to design well is not always enough. Knowing the roots of design is necessary to avoid reinvention, no less inadvertent plagiarism.

Steven Heller

I've been working on a graphic about carbon emissions. It's an incredibly simple graphic - a bunch of blocks and a table below it - but it's taken me three weeks to design. For some reason it just wasn't working. Then finally I realized there was a number present, which I was rendering in each version, that wasn't necessary for the understanding of the piece. This figure was getting in the way and distracting from the main flow of the narrative. As soon as I pulled that graphic out of the design, it sprang into focus. Suddenly it worked.

David McCandless

Graphic design is a hobby that I started with back in 2010-2011, which I am still doing today. And because of that, I was able to design my own stuff and designed my own logo.

Alan Walker

The most common misperception is the word 'design'. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision.

Sam Farber

Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.

Chip Kidd

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

Dieter Rams

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Paul Rand

My father was a master carpenter and builder. Architectural design, engineering design, mechanical design, three-dimensional views, that was my shtick, my forte.

Bobby Seale

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

Ingvar Kamprad

I really enjoy drawing, and I enjoy design, fashion design especially. If acting doesn't work out, which I hope it does, I'd probably go into design.

Angourie Rice

There is in nature a parallel unity which corresponds to the unity in the mind and makes it available. This methodizing mind meets no resistance in its attempts. The scattered blocks, with which it strives to form a symmetrical structure, fit. This design following after finds with joy that like design went before. Not only man puts things in a row, but things belong in a row.

Ralph Waldo Emerson

Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.

Paul Rand

Life, by which I mean my life, is a great, or probably the greatest, design, from its very beginning to its end, the end that, I think, is unlikely to exist. Each and every bit of life is a part of the design. Design exists as the consequence of the ultimate questioner's vanity. And my mission is to find the most fundamental truth, which probably and exclusively involves the nature of the existence of the ultimate questioner.

Kedar Joshi

A Quote by Paul Rand

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