A Quote by Paul Rand

There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet - it's not a matter of opinion. It just is. — © Paul Rand
There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet - it's not a matter of opinion. It just is.
I'm not a fan of facts. You see, the facts can change, but my opinion will never change, no matter what the facts are.
Truthiness is tearing apart our country, and I don't mean the argument over who came up with the word. I don't know whether it's a new thing, but it's certainly a current thing, in that it doesn't seem to matter what facts are. It used to be, everyone was entitled to their own opinion, but not their own facts. But that's not the case anymore. Facts matter not at all. Perception is everything.
Facts are simple and facts are straight. Facts are lazy and facts are late. Facts all come with points of view. Facts don't do what I want them to. Facts just twist the truth around. Facts are living turned inside out.
What are the facts? Again and again and again – what are the facts? Shun wishful thinking, ignore divine revelation, forget what “the stars foretell,” avoid opinion, care not what the neighbors think, never mind the unguessable “verdict of history” – what are the facts, and to how many decimal places? You pilot always into an unknown future; facts are your single clue. Get the facts!
It used to be, everyone was entitled to their own opinion, but not their own facts. But that's not the case anymore. Facts matter not at all. Perception is everything.
I would say in just about every investigation we have, there will be differences of opinion, where you have partial facts, as to what those facts mean.
I'm not a fan of the facts. Facts change; my opinion never does.
I most carefully confined myself to facts and arranged those facts on as thin a line of connecting opinion as possible.
I tell my students, even if you are an opinion journalist, your opinion should be based on facts.
I do not like to state an opinion on a matter unless I know the precise facts.
Facts, and facts alone, are the foundation of science... When one devotes oneself to experimental research it is in order to augment the sum of known facts, or to discover their mutual relations.
[The scientist] believes passionately in facts, in measured facts. He believes there are no bad facts, that all facts are good facts, though they may be facts about bad things, and his intellectual satisfaction can come only from the acquisition of accurately known facts, from their organization into a body of knowledge, in which the inter-relationship of the measured facts is the dominant consideration.
Don't talk to me about appealing to the public. I am done with the public, for the present anyway. The public reads the headlines and that is all. The story itself is fair and shows the facts. That would be all right if the public read the facts. But it does not. It reads the headlines and listens to the demagogues and that's the stuff public opinion is made of.
That's always the most productive research - research into tone, into voice. Facts are nice, too, but facts are more raw material than creative inspiration.
It is often very illuminating...to ask yourself how you got at the facts on which you base your opinion. Who actually saw, heard, felt, counted, named the thing, about which you have an opinion?
Influential people aren't buffeted by the latest trend or by public opinion. They form their opinions carefully, based on the facts. They're more than willing to change their mind when the facts support it, but they aren't influenced by what other people think - only by what they know.
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