A Quote by Paul Rand

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Paul Rand

Quote Topics

Audience Been Before Believe Company Conditioned Eventually Foolhardy Immediately Job Perceived Properly Rate Second Second Rate Will

Quote Author

Paul Rand
American - Designer
August 15, 1914 - November 26, 1996

I knew I'd always be a second-rate academic, and I thought, 'Well, I'd rather be a second-rate novelist or even a third-rate one'.

Sarah Waters

A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.

Matt Mickiewicz

I knew Id always be a second-rate academic, and I thought, Well, Id rather be a second-rate novelist or even a third-rate one.

Sarah Waters

A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.

David Airey

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.

Kevin Plank

But I think that sometimes, when one's behaved like a rather second-rate person, the way I did at breakfast, then in a kind of self-destructive shock one goes and does something really second-rate. Almost as if to prove it.

Alison Lurie

I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."

Judson Laipply

World class is a phrase used by provincial cities and second-rate entertainment events, as well as a wide variety of insecure individuals, to assert that they are not provincial or second-rate, thereby confirming that they are.

John Ralston Saul

If you go to a second-rate place, and you are first-rate, it is very difficult to do first-rate work because you do not get that critical feedback you need for first-rate work on a daily basis.

Venkatraman Ramakrishnan

I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.

Michael Bierut

Biggie has been the logo for success, the logo for doing it big - from popping champagne, the ladies, the fashion.

Fat Joe

A lazy person, whatever the talents with which he set out, will have condemned himself to second-hand thoughts and to second-rate friends.

Cyril Connolly

As you know, you go to war with the army you have, not the army you might want or wish to have at a later time. Since the Iraq conflict began, the Army has been pressing ahead to produce the armor necessary at a rate that they believe - it's a greatly expanded rate from what existed previously, but a rate that they believe is the rate that is all that can be accomplished at this moment.

Donald Rumsfeld

When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung logo. I see a giant Microsoft Windows logo. And those are stores within a store.