A Quote by Paul Shaffer

The record business has always mystified me. Sometimes there are reasons why things sell or don't sell that can't be understood by mere mortals. — © Paul Shaffer
The record business has always mystified me. Sometimes there are reasons why things sell or don't sell that can't be understood by mere mortals.
There is a kind of a cascading chain, ... If one can't sell, then that business doesn't buy and that means the next business doesn't sell, and the previous business doesn't sell, and so on.
I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.
I sell bikinis. I sell comforters. I sell Cam'ron pillows. I sell a bunch of things off my likeness, and it all came from music, so it's definitely a blessing.
I always knew that content was the best way to sell things, but my thing was, why sell other people's stuff if I have a point of view?
Because of the way the record business has kind of stumbled and disintegrated, in a way, you're as likely to sell records at your merch table at your gigs as you are to sell them in a regular record outlet or even online.
We are all in the business of sales. Teachers sell students on learning, parents sell their children on making good grades and behaving, and traditional salesmen sell their products.
My books don't sell anymore. There are many reasons why they don't sell, but one of the reasons is because people don't read anymore. Forget about reading books of detail - they don't read at all.
You know, punk bands now sell with one record - their first or second record - sell 10 times the amount of records than the Ramones did throughout their career with 20-something records. That's why I go over to Johnny Ramone's house and do yard work three times a week, just to absolve some of the guilt.
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media
The ability to sell is the number one skill in business. If you cannot sell, don't bother thinking about becoming a business owner.
The biggest difference between me and other artists out there is that they'll put anything out to sell a record or sell a ticket.
Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important, of normalcy. To a great extent, they tell us who we are and who we should be.
That's why, to this day, K.I.S.S. can sell out wherever they go... because they sell tickets, and they have that core fan base. You may not hear K.I.S.S. on the radio with a new single today. And they can still sell out anywhere.
We've got to lift our game tremendously. We'll sell our business news and information in print, we'll sell it to anyone who's got a cable system, and we'll sell it on the Web.
Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
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