A Quote by Paul Weyrich
Advertisers are very wary of ideological media.
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...the mass media. What are they? They're huge corporations, massive corporations, linked up with even bigger corporations. They sell audiences to other businesses, namely advertisers. So when you turn on the television set, CBS doesn't make any money. They make money from the advertisers. You're the product that they're selling, and the same is true of the daily newspaper. They're huge corporations, selling audiences, potential consumers, to other businesses, all linked up closely to the government, especially the big media. What picture of the world do you expect them to present?
Critical journalism has gone out of fashion, or rather, it has been bought out. And so, we have much less of it than we did during the Vietnam era, where there was very critical reporting on the Vietnam War and a lot of disagreement among the media. Now you find that the media are much more homogenous, converging because they all must cater to the same community of advertisers. It's sad to see.
Advertisers, not governments, are the primary censors of media content in the United States today.
The notion that journalism can regularly produce a product that violates the fundamental interests of media owners and advertisers ... is absurd.
I have learned one thing, because I get treated very unfairly, that's what I call it, the fake media. And the fake media is not all of the media. You know some tried to say that the fake media was all the media, no. Sometimes they're fake, but the fake media is only some of the media. It bears no relationship to the truth.
People do not only live on interests; they also live on beliefs, especially in very ideological areas. Unless you understand the ideological aspect of the region, you cannot understand what is happening.
Combining the premium content and reach of Yahoo! as the world's leading digital media company with Facebook provides branded advertisers with unmatched opportunity.
Social media and personalization are providing both brand advertisers and end-users with hyper-targeted choices and opportunities for double-digit growth.
I try to be somewhat wary of fame, but I'm not wary of success.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
You could argue that as web audiences have grown larger and advertisers have demanded scale, the web has dumbed down - like the mainstream media we so mocked.
Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with.
I'm really excited by science and technology and the whole social media thing. I think it's fascinating. But at the same time I'm wary of bureaucratic systems and managers.
The one-two punch of New York media calling up every agency and corporate advertiser, keeping lists of advertisers who stayed on - " i.e., with Bill O'Reilly " - and those who fled, worked. As the publisher of a center-right magazine, this is disturbing. It sets a very bad precedent about the power of advertiser pressure and sends a message as an organization that you can essentially be blackmailed into getting rid of - " no kidding!
The last bastion of competitiveness is local advertising sales. There's little being spent by local advertisers on the Internet. That's where local media have leverage.
Everything is happening faster on the Internet, so advertisers have to be able to respond quickly. If there is a pop-culture topic, a celebrity, event, some amazing viral video, a news story - how do advertisers get close to that so they can take advantage of traffic jumps?
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