A Quote by Paula Scher

I think that it's a great time to be a designer. — © Paula Scher
I think that it's a great time to be a designer.
How a designer gets from thought to thing is, at least in broad strokes, straightforward: (1) A designer conceives a purpose. (2) To accomplish that purpose, the designer forms a plan. (3) To execute the plan, the designer specifies building materials and assembly instructions. (4) Finally, the designer or some surrogate applies the assembly instructions to the building materials. What emerges is a designed object, and the designer is successful to the degree that the object fulfills the designer's purpose.
As great as it is, 'Vogue' won't change a designer's business. But if an unknown brand is worn by a certain person in a tabloid, it will be the biggest designer within a week.
The fossil record implies trial and error, an inability to anticipate the future, features inconsistent with an efficient Great Designer (although not with a Designer of a more remote and indirect temperament)
If you've taken the job to be the stylist for a collection, then I think it's important for you to really listen to the designer and look at the board. Look at the wall, look at what the designer is interested in, and then move on to that. But the designer also must not lose sight of the reason for their point of view. Otherwise it won't come across.
I can imagine an automotive designer or an industrial designer building a product in 3D, all in real-time. That's the way a lot of people are going to work in the future.
As a designer, as you get used to Kinect, it's such a different experience for me as a designer - for any designer.
Time is my biggest luxury. Finding time to do things outside of fashion, which I think for a designer is incredibly important.
There are different ways to show and tell through Instagram. What's right for one designer will be very different for another designer, and everyone's going to be figuring things out, but it's a great opportunity to use it for feedback.
Any time you talk about the look of the film, it's not just the director and the director of photography. You have to include the costume designer and the production designer.
It's funny, my girlfriends think that because I am married to a fashion designer, I get all these great tips and hints about great fashion, but it's not like that at all. He never tells me what to wear.
If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.
You see me, I wanted to be fashion designer. I became fashion designer. So I think that everything is possible.
To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client, great design is effective. It must bring in customers and meet the goals put forth to the designer in the original brief. To the user, great design is functional. It’s easy to read, easy to use and easy to get out of it what was promised Truly great design, then, is when these three perspectives are considered and implemented equally to create a final product that is beautiful, effective and functional.
You can wear ruffles; you can be a jock, and you can still be a great computer scientist, or a great technologist, or a great product designer.
We needed to have a great set decorator, a great D.P., a great costume designer, everybody. Without all these people, we would have made a shitty movie.
Designer's derive their rewards from 'inner standards of excellence, from the intrinsic satisfaction of their tasks. They are committed to the task, not the job. To their standards, not their boss.' So whereas most people divide their lives between time spent earning money and time spent spending it, designers generally lead a seamless existence in which work and play are synonymous. As Milanese designer Richard Sapper put it: "I never work-all the time."
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