A Quote by Paula Scher
The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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I'm completely unqualified for any job I've ever had.
The first time I learned I could sell myself was when I convinced a wealthy American family to give me a job as a nanny. Childcare. Totally unqualified. But I learned to be ready for anything. And that I can adapt. That I can become the best diaper changer.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'
I have never done any other job. I have sung in bands since I was 15. I left school completely unqualified. I have no other training.
A design is intuitive when people just know what to do and they don’t have to go through any training to get there When a design is not intuitive, our attention moves away from what we’re trying to accomplish to how we can get the interface to accomplish what we want.
You concentrate on what you are doing, to do the best job you can, to stay out of a serious situation. That’s the way the X-1 was.
My act is so completely and totally uncensored that the only way I could really pull it off is if I treat the audience like they're my best friends.
My life is about my journey, and your life is about your journey. You are completely unqualified to draw my map, and I am completely unqualified to draw yours. I hope you'll let me know all about the path you've found, so that I may judge it for myself against my own path, and have the freedom to choose between the two. But please don't try and drag me from my path on to yours, and I will be sure to return the favor.
But design has never been a Europe-only project. The best of design has global influences. And we've got to design the future immigration system to make sure that we continue to attract the brightest and best.
You can get the best locksmith in the world to design the best lock he can design, is it pick proof? No, it's not: it can be very hard to pick, but it is pickable. Because you can get, say, the next 10 best locksmiths, and give them unlimited money and time, they will figure out a way to pick it.
My family was too serious. They didn't take care of me - it was a very serious and severe life. Not severe in a bad way; just boring - like totally neutral. I felt no emotion.
I have been accused of having people design my image, tell me what to say in interviews, design my clothes, the way I look and talk, and, of course, my music. It's true I do work with people, but not to accomplish anything bad: just the basics that any person does in this business and with this opportunity to live out my dreams.
Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group design into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).
I think a lot of times people design restaurants with flash in mind. I think you should design restaurants with function in mind. Make sure it's functional and works with what you're trying to accomplish. Design can come later.
The most common misperception is the word 'design'. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision.
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