A Quote by Paula Scher
I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."
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Pop just didn't have enough substance for me. All this nyah-nyah-nyah, you know, 'Paper Tiger' and 'Hold the Ladder, James' and 'Crimson and Clover.' That wasn't music!
a man doesn't prove he's a man by getting an erection. He's only a real man if he can pleasure a woman. And if he can pleasure a prostitute, he'll think he's the best lover on the block" -Nyah
I think the idealism has always been marketing. Even back in the early days of Apple and the 'pirate' mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.
Right after the keynote in which Steve Jobs introduced the iPod Shuffle, I went backstage with one question in mind: What makes an iPod an iPod? By then - January 11, 2005 - I had staked my own claim to iPod expertise, having written a 'Newsweek' cover story about Apple's transformational music player, and I was writing a book on it.
I took my iPod to the Apple store here in Manhattan and asked them to replace the battery. And they explained to me that Apple does not offer a service to replace the battery in the iPod, and my best bet was to buy a new iPod.
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in
In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store + Apple TV. No one has yet demonstrated they understand how to create an 'experience-based ecosystem' as well as Apple.
Apple isn't the next Microsoft, you see. Apple is not the next anything because the role it aspires to transcends anything imaginable by Microsoft, ever. Google is the next Microsoft, so Google is seen by Ballmer as the immediate threat - the one he has a hope in hell of actually doing something about.
The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to.
If you look at the market cap increase in Apple since it created the iPod versus what's happened to the music industry, you have to say Apple got the better part of that deal.
Microsoft first entered the living room with Ultimate TV way back in 2000 - a year before Apple's first iPod was announced. Ultimate TV offered consumers a DVR and supporting online services, including 14 days of programming and the ability to record 35 hours of programming. Microsoft's reach was then thwarted when Echostar acquired DIRECTV.
One thing that is constantly on my iPod is India Arie - I like her a lot; I listen to her a lot. I think she is just a spectacular artist.
When I realized that I can invest in my own marketing and do exactly what I think needs to be done - well, then it just feels like, what is the benefit of having a publisher?
I don't really think anything Microsoft does puts pressure on Apple.
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