A Quote by Pedro Winter
For me marketing is about how to present a project.
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I try to just be open to what the next experience is and how it makes me feel, just reading a project, or trying to get involved with a project, or thinking about a project, and what particular emotional flavor that brings. To me, it's never really about planning the next thing, or the career arc. It's about investigating how I feel, from project to project, and finding things that I haven't explored and what that would be like.
I think it is important to be present in the places where you are working. It is not only about doing a project, but following the project through its construction.
Man can only be certain about the present moment. But is that quite true either? Can he really know the present? Is he in a position to make any judgment about it? Certainly not. For how can a person with no knowledge of the future understand the meaning of the present? If we do not know what future the present is leading us toward, how can we say whether this present is good or bad, whether it deserves our concurrence, or our suspicion, or our hatred?
I can pretty much spend an entire week talking about how the writing process works, to be honest! It can really vary from project to project and is often dependent on when you're brought on board, the genre, the platform and the narrative desires of the project.
I like sincerely talking about market analysis and how marketing is ahead of design and design needs to catch up to fulfill the promise of the marketing.
To be honest, my first instinct when I heard about the 'Greendale' project was that it was a licensing thing. As I learned more about the project, I saw how pure it was.
Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.
A woman journalist in England asked me why Americans usually wrote about their childhood and a past that happened only in imagination, why they never wrote about the present. This bothered me until I realized why - that a novelist wants to know how it comes out, that he can't be omnipotent writing a book about the present, particularly this one.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
I am always making sketches of how information should look or mapping out a marketing campaign. When I present my notes, people start responding to them. Desktop publishing makes everything look slick. When you present sketches, it helps start the dialogue and collaboration.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
I have all the patience in the world about Sirens. For me it's not a Grateful Dead project, it's a Me project.
We human beings have enormous difficulty in focusing on the present; we always thinking about what we did, about how we could have done it better.... or else we think about the future, about what we're going to do.... But at this precise moment, you also realize that you can change your future by bringing the past into the present. Past and future only exist in our mind. The present moment, though, is outside of time, it's Eternity.... It isn't what you did in the past the will affect the present. It's what you do in the present that will redeem the past and thereby change the future.
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