A Quote by Penelope Cruz

Especially when you are advertising a product, I talk to the photographer and we create a character - it always gives you more freedom because it makes it less about yourself.
Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.
I've never not been sure that I was a photographer any more than you would not be sure you were yourself. I was a photographer, or wanting to be a photographer, or beginning - but some phase of photographer I've always been.
I've found that the more honest and true you are and can talk about a character and people's experiences, it's less ostracizing. It actually has the opposite effect than one would think. It makes the characters and the story more inclusive.
Bigger-budgeted films have more restrictions and less freedom to create. Because of this, I try to find freedom in the people I work with. I often work in ways I don't want to. It's more about controlling the situation. Lower-budget films are freer.
I create my own backstory regardless of if I'm told something about the background or not. There's always more that you can develop in your head that makes a character more layered, more honest.
Biggest lesson? Discovering that the less I think about myself and the more I think about what I can do for others, the more I get out of life. Ultimately, it makes me a happier person. You have to give it away if you want to get it back. After all, humility isn't thinking less of yourself, it's thinking of yourself less.
But before all else a work of art is the creation of love. Love for the subject first and for the medium second. Love is the fundamental necessity underlying the need to create, underlying the emotion that gives it form, and from which grows the unfinished product that is presented to the world. Love is the general criterion by which the rare photograph is judged. It must contain it to be not less than the best of which the photographer is capable.
For any company whose business model is advertising, or engagement-based advertising, meaning they care about the amount of time someone spends on the product, they make more money the more time people spend.
You have more creative freedom with writing, in certain ways, because you can create everything that happens. But, as an actor you also have creative freedom because you don't so much focus on what has to move the story along, and only on how your character is reacting to situations.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.
I've always remembered something Sanford Meisner, my acting teacher, told us. When you create a character, it's like making a chair, except instead of making someting out of wood, you make it out of yourself. That's the actor's craft - using yourself to create a character.
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.
The key to a better life: Complain less, appreciate more. Whine less, laugh more. Talk less, listen more. Want less, give more. Hate less, love more. Scold less, praise more. Fear less, hope more.
I enjoy both acting and screenwriting, in completely different ways. You have more creative freedom with writing because you can create everything that happens. But, as an actor you also have creative freedom because you don't so much focus on what has to move the story along, and only on how your character is reacting to situations.
Any character that you come up with or create is a piece of you. You're putting yourself into that character, but there's the guise of the character. So there's a certain amount of safety in the character, where you feel more safe being the character than you do being just you
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