A Quote by Peter Bart
Study the public behavior of top stars and you can detect a keen attentiveness to brand value.
Related Quotes
True doctrine, understood, changes attitudes and behavior. The study of the doctrines of the gospel will improve behavior quicker than a study of behavior will improve behavior. Preoccupation with unworthy behavior can lead to unworthy behavior. That is why we stress so forcefully the study of the doctrines of the gospel.
The real value of tests is not that they detect bugs in the code but that they detect inadequacies in the methods, concentration, and skills of those who design and produce the code.
Let's Face it, - Sinatra is a king. He's a very sharp operator, a keen record chief, and has a keen appreciation of what the public wants.
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
I think Lena Dunham, the public figure, is - I hate the word 'brand,' but I'm going to use it - it's such a brand that is so tethered to her public persona and to 'Girls', but also this progressive politics that she's been more vocal about.
The study of doctrine and the teaching of doctrine will change behavior more than the study of behavior will change behavior.
A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
Mostly we're motivated to control ourselves in public. Mostly. At home the motivation is much less clear. At home there's a bit of a lab for bad behavior. You can test things out without terrible consequences. Or maybe the consequences are there, but they are deferred, buried, much harder to detect.
What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
We can no longer communicate with the apes by direct language, nor can we understand, without special study, their modes of communication which we have long since replaced by more elaborate forms. But it is at least presumable that they could still detect in our speech, at least when it is public and elaborate, the underlying tone values with which it began. Thus if we could take a gibbon ape to a college public lecture, he would not understand it, but he would "get a good deal of it." This is all the students get anyway.
So the problem for the poetic artist or the photographer is the common problem of continuous attentiveness, continuous attempts to notice what he is noticing, continuous alertness to catch himself thinking or seeing, devotional attentiveness to the world he's moving through.
Stars work because of familiarity. They fill theatres because audiences know who they are. There is a brand equity. But there are films strong enough to not need stars, or films that should not be made with stars at all, where only fresh faces will do. So I make the decisions accordingly.
Mr. Spock : 'I began to study human behavior from an alien perspective, thinking, humans are interesting, sad, foolish, but worthy of study.
The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.
Anger management (which is a part of both public displays of rage and spouse abuse) is about changing a person's internal reactions to events (how they see their behavior) by changing the support environment for the behavior (making them see the behavior is wrong).
VC firms that don't have a brand are going to struggle. Because there is a lot of money out there, you need to have a point of view, a brand, to really add value. You can't just talk about it, and say well, we are smart people.
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