You learn quite a bit about your film from test screening audiences. With both comedies and movies that are intense, you need to calibrate the film and see how audiences react.
I want to use film to tell stories that need to be told to spark discussions that will lead to change. I really want to see a change in the mindset of youth, how they see themselves and how they value life. Young audiences will be able to see themselves in this film and older audiences will gain an understanding of what their kids are dealing with on a daily basis. Kids discuss what they see on TV, social media, film so I want to create content that they will discuss and will change the way they think.
When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.
See, a painting is much cheaper than making a film. And photography is, you know, way cheap. So if I get an idea for a film, there are many ways to get it together and go realise that film. There's really nothing to be afraid of.
You can go one block to the next in San Francisco and get a completely different opinion of what the issue is.
NYU Film School was the way to learn about film, to be exposed to film, to go to repertory houses, to be exposed to New York and see films. I would go to the library and see one, two or three movies a day.
I really believe at the end of the day, regardless of how noble you are or how patriotic the film might be, it has to serve as entertainment in order for your audiences to come into the theatre and watch it. Otherwise, audiences will wait and see it a few months later when it is premiered on television.
Awards are important for all directors because they improve your working conditions. You're only as good as your last film, so if you get prizes or large audiences, then you get more money for your next film.
It is at programmes organised on the sidelines of temple festivals that you get to see raw audiences who will let you know immediately whether the act has clicked or not. It was those audiences who taught me how to strike a rapport with the audience.
'Rudhramadevi' is a film which falls into a very new genre. It is a historic and biographic genre movie. It should be called a bio epic. I am curious to see how the audiences accept the film.
The truth is, I just don't have that much time to see movies. So if I get two hours where I can actually see a film, I don't want to go backwards, I want to go forwards.
A lot of the young people make beautiful films or big films or are able to finance them, but they can't get anyone to distribute them, they can't get anyone to see them, so they go to these thousands of film festivals. So I still believe that even though a young kid might be able to make a masterpiece or something that changes the direction of cinema, the issue of how to get it to people is still not solved.
In the West, film music is completely different and independent from their popular music. The two industries are separate and don't interfere much.
I think the problem with 'YouTube Rewind,' at least how I see it, is pretty simple actually. YouTubers and creators and audiences see it as one thing and, YouTube, who's in charge of making it, sees it as something completely different.
The foreign audiences are somewhat surprised and happy to find an American film that asks questions about American culture. There's a certain kind of cultural imperialism that we practice. Our films penetrate every market in the world. I have seen and have had people reflect to me, maybe not in so many words or specifically, but I get the subtext of it - they're somewhat charmed and surprised and happy to see an American film reflect on our culture. Because they see other cultures reflect on our culture but they don't see US culture reflecting on itself in quite the same way.
I have no issues if audiences don't like a film or a performance, and the film doesn't do well. My problem is when they say that the film was good and performances were excellent, but the film didn't run. I have a problem when that happens.