A Quote by Peter Cohan
Demo: presentation of a specific set of capabilities needed to solve the customer's critical business issue.
Related Quotes
The customer is always right' may have become a standard motto in the world of business, but the idea that 'the audience is always right,' has yet to make much of an impression on the world of presentation, even though for the duration of the presentation at least, the audience is the speaker's only customer.
The primary goal of IoT is to solve business problems, not to deliver a cool project or new technology. Focus on a business-relevant problem, and work with your customer to solve it.
It is surprising how little most small business values the customers. A positive feedback from the customer is critical to your business, and what's more important is their referral.
The mindset that is needed, the capabilities that are needed, the metrics that are needed, the whole culture that is needed for discontinuous innovation, are fundamentally different.
When you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.
You don't need a big close, as many sales reps believe. You risk losing your customer when you save all the good stuff for the end. Keep the customer actively involved throughout your presentation, and watch your results improve.
Recording at home enables one to eliminate the demo stage, and the presentation stage in the studio, too.
A true entrepreneurial enterprise begins with a big idea - a unique way to solve a customer's problem. Your customer, after all, is the only justification for creating a company in the first place. Without a big, transformational idea, you can't produce a great result for your customer.
Many of the basic lessons of business, such as the critical value of customer service or measuring risk against reward when investing capital, have essential application in government, but not in a vacuum.
Solve it. Solve it quickly, solve it right or wrong. If you solve it wrong, it will come back and slap you in the face, and then you can solve it right. Lying dead in the water and doing nothing is a comfortable alternative because it is without risk, but it is an absolutely fatal way to manage a business.
Diving into data has never been more critical for businesses in order to make fast, accurate decisions about customer behaviors and needs and drive holistic business knowledge.
The Web provided me with a much needed realization that information cannot be fully separated from its presentation, and showed me something I knew without verbalizing explicitly, that the presentation form we choose communicates real information.
No matter how slick the demo is in rehearsal, when you do it in front of a live audience the probability of a flawless presentation is inversely proportional to the number of people watching, raised to the power of the amount of money involved.
I have a specific set of, I have a specific sort of negative energies to deal with that might be specific to me, but it definitely something that all artists have to deal with at one point or another. But I think for me, it's just maybe more specific.
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