A Quote by Peter Drucker

Marketing and innovation make money. Everything else is a cost.

Peter Drucker

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Cost Else Everything Everything Else Innovation Make Marketing Money

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Peter Drucker
American - Businessman
November 19, 1909 - November 11, 2005

There are only two things in a business that make money - innovation and marketing, everything else is cost.

Peter Drucker

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

Peter Drucker

When you have no money for marketing, everything you do is marketing.

Robert Stephens

You do know it cost money to put a t-shirt on your back? You do know it cost money have a house? You do know it cost money to eat? Get money, don't let these people fool you.

DJ Khaled

If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.

Pascal Couchepin

On the Internet, there are an unlimited number of competitors. Anybody with a Flip camera is your competition. What makes it even worse is that YouTube is willing to subsidize the cost of your bandwidth. So anybody can create and distribute for free basically, but the real cost is marketing. And that's always the big cost - how do you stand out and what's the cost of standing out? And there's no limit to that cost.

Mark Cuban

When you use the term 'cost per lead' you make marketing a cost center. Instead say 'investment per lead.'

Jon Miller

I can't make it doing anything else, the amount of money. Obviously, anybody can go to work and make money, but the paycheck I make boxing, I'm not going to make anywhere else.

Paulie Malignaggi

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

Guy Kawasaki

There's a lot of money in selling marijuana. If you can do it legally, that's good. Why should all the criminals make the money? This is what people are thinking. If it's happening, if it's going to be legal, let's tax it and regulate it, like we do with everything else and make some money off this. I think that's one reason why people are talking this a little more seriously.

Willie Nelson

Electronic music is the first genre to realize how to use the music for marketing something else, which is playing festivals and club nights where they really make money.

Justin Kan

My wife works harder than anyone else with the children around the house. I make the money, sure, but she does everything else.

Melissa Etheridge

But there are too many people that make so much money at the cost of lives of other humans and for no reason but to make the money.

Lily Tomlin

The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.

Grant David McCracken

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.

Jay Conrad Levinson

We have not had a ton of innovation and marketing in the concert industry, much like the record industry. We have been a fairly old-school business compared to Coca-Cola and the big packaging/marketing companies.

Michael Rapino

A Quote by Peter Drucker

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