A Quote by Peter Drucker

There are only two things in a business that make money - innovation and marketing, everything else is cost.

Peter Drucker

Quote Topics

Business Cost Else Everything Everything Else Innovation Make Marketing Money Only Things Two Two Things

Quote Author

Peter Drucker
American - Businessman
November 19, 1909 - November 11, 2005

Marketing and innovation make money. Everything else is a cost.

Peter Drucker

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

Peter Drucker

Business has only two functions - marketing and innovation.

Milan Kundera

Business only has two functions - innovation and marketing.

Milan Kundera

Business has only two basic functions - marketing and innovation.

Peter Drucker

I don't know much about the music business, but for just general advice for someone trying to create things, as simple as this sounds, I think the best thing you can do is constantly try to improve upon your work. Always focus on that first and foremost, and leave everything else (marketing, image) completely secondary. Obviously, easier said than done when you're trying to make a living, but if you can move along those lines and earnestly try to make things that you really enjoy it can only benefit you in the long run.

Joe Rogan

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

Guy Kawasaki

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.

Peter Drucker

We have not had a ton of innovation and marketing in the concert industry, much like the record industry. We have been a fairly old-school business compared to Coca-Cola and the big packaging/marketing companies.

Michael Rapino

Pick something you are interested in, and keep applying a business model that includes Internet Marketing to make it global, get thousands of leads and clients for free and make more sales. Remember you are building a business, as people make the internet appear to be push-button money, when in fact it is a medium to market your message!

Tracy Repchuk

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.

Jay Conrad Levinson

There are only two things: love, all sorts of love, with pretty girls, and the music of New Orleans or Duke Ellington. Everything else ought to go, because everything else is ugly.

Boris Vian

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Paul Zane Pilzer

Unfortunately, in rich-world health, innovation is both your friend and your enemy. Innovation is inventing organ replacement, joint replacement. We're inventing ways of doing new things that cost $300,000 and take people in their 70s and, on average, give them an extra, say, two or three years of life. And then you have to say, given finite resources, should we fire two or three teachers to do this operation?

Bill Gates

When you're in a commodity business, the only way to thrive is to be a low-cost producer. And when you're selling money, you're in a commodity business.

Duff McDonald

The first thing I heard when I got in the business - not from my mentor - was, 'Bulls make money, bears make money, and pigs get slaughtered.' I'm here to tell you I was a pig. And I strongly believe the only way to make long-term returns in our business that are superior is by being a pig.

Stanley Druckenmiller

A Quote by Peter Drucker

Quote Topics

Quote Author

Related Quotes

Related Authors