A Quote by Peter Drucker

The aim of marketing is to make selling superfluous. — © Peter Drucker
The aim of marketing is to make selling superfluous.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
Authentic marketing is not the art of selling what you make but knowing what to make!
Network marketing is based purely on relationship selling, which is the state of the art in selling today. Small and large companies throughout the country and the world are realizing that individuals selling to their friends and associates is the future of sales, because the critical element in buying is trust.
My aim is to agitate and disturb people. I'm not selling bread; I'm selling yeast.
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.
Be willing to make decisions. That's the most important quality in a good leader. Don't fall victim to what I call the 'ready-aim-aim-aim-aim syndrome'. You must be willing to fire.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
I don't believe in either selling or marketing myself.
The Pork Marketing Board worked with advertising and marketing firms to position the pig as a sort of four-legged chicken - a healthy part of any low-fat lifestyle. The Other White Meat campaign launched in 1987 and was so successful at selling lean pork cuts, it actually hurt the rest of the pig.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
The proper aim of giving is to put the recipient in a state where he no longer needs our gifts...Thus a heavy task is laid upon Gift-love. It must work toward its own abdication. We must aim at making ourselves superfluous. The hour when we can say 'They need me no longer' should be our reward. But the instinct, simply in its own nature, has no power to fulfill this law.
We can hardly expect the nation-state to make itself superfluous, at least not overnight. Rather what we must aim for is really nothing more than caretakers of a bankrupt international machine which will have to be transformed slowly into a new one. The transition will not be dramatic, but a gradual one. People will still cling to national symbols.
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