A Quote by Peter Drucker

The customer rarely buys what the business thinks it sells him.

Peter Drucker

Quote Topics

Business Customer Him Rarely Sells Thinks

Quote Author

Peter Drucker
American - Businessman
November 19, 1909 - November 11, 2005

What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.

Peter Drucker

The successful producer of an article sells it for more than it cost him to make, and that's his profit. But the customer buys it only because it is worth more to him than he pays for it, and that's his profit. No one can long make a profit producing anything unless the customer makes a profit using it.

Samuel B. Pettengill

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

The chief problem with the individual investor: He or she typically buys when the market is high and thinks it's going to go up, and sells when the market is low and thinks it's going to go down.

Harry Markowitz

He that buys land buys many stones, He that buys flesh buys many bones, He that buys eggs buys many shells, But he that buys good ale buys nothing else.

John Ray

The nation that buys commands, the nation that sells serves; it is necessary to balance trade in order to ensure freedom; the country that wants to die sells only to one country , and the country that wants to survive sells to more than one.

Jose Marti

The human animal is a beast that eventually has to die. If he's got money, he buys and he buys and he buys. The reason he buys everything he can is because of some crazy hope that one of the things he buys will be life everlasting.

Burl Ives

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

Peter Drucker

The #1 guideline to success is you must be in business for yourself. When you work for someone else, you sell your time at wholesale to your employer, who then re-sells it at retail to the customer.

J. Paul Getty

The best way to do business with a liar is confront them with the truth. Tell them that you do business as a partner. If your lying customer still can't see the light, tell him that you may not be the best choice for business, and that you think you have someone that can serve him better. Then, refer him to the competitor that you hate the most.

Jeffrey Gitomer

When you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.

Albert Houtum-Schindler

Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.

Fabrizio Moreira

Roughly speaking, when you are dealing with business firms operating in a competitive system, you can assume that they're going to act rationally. Why? Because someone in a firm who buys things at $10 and sells them for $8.00 isn't going to last very long in that firm.