A Quote by Peter Drucker
The basic definition of the business and of its purpose and mission have to be translated into objectives.
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A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.
Business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.
Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.
We started our company out of a need to survive, but we've built it based on a mission not only to help others survive but to prosper. In fact, we view ourselves as a mission with a business, rather than a business with a mission.
To satisfy the customer is the mission and purpose of every business.
Washington is politics! Somehow if people have political objectives, then those objectives are automatically disqualified? If that's the case, the Democrats have no business being legitimized about anything because everything they do is political.
Most corporate mission statements are worthless. They consist largely of pious platitudes such as: "We will hold ourselves to the highest standards of professionalism and ethical behavior." They often formulate necessities as objectives; for example, "to achieve sufficient profit." This is like a person saying his mission is to breathe sufficiently.
It’s not about the money. Its about creating a business out of your life’s purpose and mission.
Basic would never have surfaced because there was always a language better than Basic for that purpose. That language was Joss, which predated Basic and was beautiful. But Basic happened to be on a GE timesharing system that was done by Dartmouth, and when GE decided to franchise that, it started spreading Basic around just because it was there, not because it had any intrinsic merits whatsoever.
We really have no definition of mother in our law books. Mother was believed to have been so basic that no definition was deemed necessary.
Culture, which by definition serves no purpose, has now found a role as the consort of business. Right off the bat we have a beached whale, since there is nothing that disdains culture as much as business does. ... In fact, 'corporate culture' is nothing more than the crystallization of the stupidity of a group of people at a given moment.
Along the journey we commonly forget its goal. Almost every vocation is chosen and entered upon as a means to a purpose but is ultimately continued as a final purpose in itself. Forgetting our objectives is the most frequent stupidity in which we indulge ourselves.
The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.
Let us not confuse objectives with methods. Too many so-called leaders of the nation fail to see the forest because of the trees. Too many of them fail to recognize the vital necessity of planning for definite objectives. True leadership calls for the setting forth of the objectives and the rallying of public opinion in support of these objectives.
It's so important for business leaders to discover what their purpose is. In the days when the business seems overwhelming, or you aren't certain you can continue, it is your purpose that will compel you to push through.
The more a business is able to develop and articulate a core purpose and engage with millennials, who equate purpose with business excellence, the greater chances for long-term success.
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