A Quote by Peter Drucker
Business has only two basic functions - marketing and innovation.
Related Quotes
Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.
Business only has two functions - innovation and marketing.
Business has only two functions - marketing and innovation.
There are only two things in a business that make money - innovation and marketing, everything else is cost.
Even an organization that doesn't do much work internationally will benefit from a culturally intelligent strategy to innovation. Working across different generations, business units, regions, and functions are all factors that can also influence the innovation process.
We have not had a ton of innovation and marketing in the concert industry, much like the record industry. We have been a fairly old-school business compared to Coca-Cola and the big packaging/marketing companies.
The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.
Mobile communications have two functions: as a safety net, and as a marketing tool. I think it'd be foolish to not carry one for safety sake. Using one for marketing is an optional activity, and I've generally stayed away from extensively using one for this purpose because it's a distraction.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
I believe in innovation and that the way you get innovation is you fund research and you learn the basic facts.
A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.
Energy and environmental regulation, transportation, and broadband policy all benefit when legislators have a basic grounding in the technical concepts behind business models, products, and innovation.
The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.
People who say they don't see the acceleration of innovation is a wilful blindness. We are innovation at a wonderful speed for the basic things we think everyone should get.
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