A Quote by Peter Drucker

The purpose of a business is to create a customer. — © Peter Drucker
The purpose of a business is to create a customer.
The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.
Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.
The true purpose of a business is to create and keep a customer, not to make you money.
Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.
To satisfy the customer is the mission and purpose of every business.
Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.
When you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.
When you create a business, you create something that improves the life of your customer, of another person, maybe of ten people, of a thousand people, of a million people. There's no higher calling.
I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.
The purpose of a business is to create customers.
The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.
Everyone is looking for a purpose in life. The reason we all go to the cinema, or online, is because we haven't found a purpose yet. We are always wondering why we're here. But I've learned that we have to create that purpose for ourselves. My purpose, which I finally found thanks to social media, is helping all of these people find their purpose.
Over the years, I have found a way to use this business and this platform to talk with people about important issues. To the degree you can bring a sense of purpose to what you do, it makes the relationship with the customer that much more meaningful and purposeful.
Discovering your purpose doesn't have to be complicated. Look at what you do and why you do it. Is it to support your family? That's your purpose. Is it to make a difference in your customer's life? That's your purpose.
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