A Quote by Peter Schmidt
Fiat has a lot going for it in terms of design, technology and efficiency.
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What’s next for technology and design? A lot less thinking about technology for technology’s sake, and a lot more thinking about design. Art humanizes technology and makes it understandable. Design is needed to make sense of information overload. It is why art and design will rise in importance during this century as we try to make sense of all the possibilities that digital technology now affords.
We need a number of solutions - we need more efficiency and conservation. Efficiency is a big one. I think car companies need to do a lot better in producing more efficient cars. They have the technology, we just need to demand them as consumers.
The key to industrial leadership is technology and design; of the two, technology is quantifiable and design is not. Technological improvements might make your product worth another $20. If you design something beautiful, what is that worth? It's worth whatever people will pay for it.
In 500 years, English has changed a lot, and right now we're undergoing an extremely rapid rate of accelerated advancement in terms of technology, but I still have a hard time believing that we're going to stop speaking to each other. The role of architecture, in terms of communication, is not going to drastically change either. It's going to continue to create a cultural affect where people will be able to understand something beyond function that may otherwise be foreign to them.
There are a lot of designers who think they understand technology and a lot of technology guys who think they understand design. But to put them together and make it robust and repeatable for the mass market? It's an art.
In the marketplace, design is your greatest differentiator once everything becomes comparable in terms of technology and quality.
Women have their own strengths, like fashion. In technology, we can contribute in a big way in terms of the design of the user interface.
My background industry is design - I code a lot, too - but there's been this narrative of design in technology becoming more prominent. What the UI enables on Pinterest is this human activity that ends up creating a great database.
We're going to design future cars the way people design airplanes. Except we have to use so much technology and ingenuity to reduce its cost and its form factor. We can't afford to have a jet plane. That would be great if could.
I am a former engineer and I was really excited about the possibility of building better technology to serve humanity. A lot of us as engineers have this belief that if you build a tool you somehow can empower humans economically or socially. The idea of building a better technology often means more efficiency.
Technology's related to everything. Technology is making the world more accessible, so yeah, as generations go by, they'll become more and more married to each other, for sure. I think they go hand in hand - fashion inspires design, and technology inspires design as well.
I think it's amazing when technology is used in a smart way, but the responsibility that comes with it... I think there's a lot of technology that we're using that we haven't thought through. It's a bit scary to put all your trust in technology and to think that that's what going to save us. We're going to have to make some compromises.
Technology is an important element in progress. See, we can always do something better. We can improve water technology, or energy efficiency. There is always progress forward using technology and that's where innovation starts.
Many young web designers view their craft the way I used to view pop culture. It's cool or it's crap. They mistake Style for Design, when the two things are not the same at all. Design communicates on every level. It tells you where you are, cues you to what you can do, and facilitates the doing. Style is tautological; it communicates stylishness. In visual terms, style is an aspect of design; in commercial terms, style can communicate brand attributes.
It's my experience at Fiat and, now, Fiat Chrysler Automobiles that when there is a very strong CEO, it's a good thing to be chairman.
I think that a lot of our fashion history shows do touch on important issues. Fashion and Technology obviously does, because technology is impacting fashion in so many ways, from computer-assisted design to the way we actually purchase clothes online.
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