A Quote by Peter Thiel

Beginning with brand rather than substance is dangerous. — © Peter Thiel
Beginning with brand rather than substance is dangerous.
It is dangerous to take human freedom for granted, to regard it as a prerogative rather than as an obligation, as an ultimate fact rather than as an ultimate goal. It is the beginning of wisdom to be amazed at the fact of our being free.
Under this law (Controlled Substances Act) a bureaucrat-usually not elected-decides whether or not a substance is dangerous and how dangerous that substance is. There's no more messing around with legislatures, presidents, or other bothersome formalities. When MDMA (ecstasy) was made illegal in 1986, no elected official voted on that. It was done "in house." People are now in jail because they did something that an administrator declared was wrong.
But if men would give heed to the nature of substance they would doubt less concerning the Proposition that Existence appertains to the nature of substance: rather they would reckon it an axiom above all others, and hold it among common opinions. For then by substance they would understand that which is in itself, and through itself is conceived, or rather that whose knowledge does not depend on the knowledge of any other thing.
Nowadays, [young musicians] are so quick to be like, "OK, fine, I'll take the cheque, or I'll get the stamp from XYZ, and I'm expanding my brand," rather than thinking, "I'm part of this space over here, and in order for it to grow, you can't have it assimilated by this bigger bubble or corporate brand."
But I'd rather help than watch. I'd rather have a heart than a mind. I'd rather expose too much than too little. I'd rather say hello to strangers than be afraid of them. I would rather know all this about myself than have more money than I need. I'd rather have something to love than a way to impress you.
Be persecuted, rather than be a persecutor. Be crucified, rather than be a crucifier. Be treated unjustly, rather than treat anyone unjustly. Be oppressed, rather than be an oppressor. Be gentle rather than zealous. Lay hold of goodness, rather than justice.
Contempt is a dangerous emotion, luring us into believing that we understand more than we do. Contempt causes us to jeer rather than speak, to poke at rather than touch.
We have to look at the substance of something rather than the shadow.
A human group transforms itself into a crowd when it suddenly responds to a suggestion rather than to reasoning, to an image rather than to an idea, to an affirmation rather than to proof, to the repetition of a phrase rather than to arguments, to prestige rather than to competence.
I never felt that although we were based in Germany, Puma was and should be considered as a German brand. So we restructured it in a way that positioned us as a global brand, with English being the corporate language, rather than us looking at it from a German perspective.
Mob rule is dangerous. Well-intentioned, TV-baited mobs are the most dangerous. They do not consider the consequences of their actions, and they're prone to take a simple-minded, instant-gratification approach to justice rather than a strategic one.
Real failure comes when we consider ourselves good enough at something to be able to repeat it rather than to develop it. "Success is dangerous," the painter Pablo Picasso said. "One begins to copy oneself, and to copy oneself is more dangerous than to copy others. It leads to sterility."
What I'd look for are roles in which the heroine's character has substance rather than just glamour.
The ideas of things intellectually known pass into the substance of the intellect much more than do foods into the substance of the body.
My goal in the beginning was to build a lifestyle brand around what I love to do, which is motorcycles and cars. That was our main goal from the very beginning.
I left college two months ago because it rewards conformity rather than independence, competition rather than collaboration, regurgitation rather than learning and theory rather than application. Our creativity, innovation and curiosity are schooled out of us.
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