A Quote by Peter York

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'

Peter York

Quote Topics

Anything Brand Brands Character First Handing Lists Look Most Name Novel Practically Sharpen Short Situation Tom Up Used Useful Way Ways

Quote Author

Peter York
British - Journalist
Born: August 15, 1950

Peter York

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Joshua Ferris

I know Bret Easton Ellis has said he has some amount of empathy for every character he has written about, though, so maybe I am similar to him in terms of that. I'm not sure what he thinks exactly.

Tao Lin

I talk to younger actor types, and they bring up that word, 'brand,' and it's like, 'All right, if that's the way you want to look at yourself.' Diet Pepsi's a brand; you're a human being.

Zach Galifianakis

I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.

Richard Branson

Bret Easton Ellis is a social satirist; I consider myself aligned with how he does things. Bret doesn't write about that which he loves about the world, he writes about what disgusts him. You'd be a disturbed individual if you came out and said, 'I love these characters'.

Roger Avary

I wouldn't think of my characters' moralities at all. And I think I identify fully with every main character I've written about and would say that I am them pretty much. So in terms of that I don't think I'm similar to Bret Easton Ellis .

Tao Lin

I buy unknown, lower-name brand jeans. I don't care about the name brands, if I look good in the jeans I don't care who made them.

Barbi Benton

The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.

Charles Lincoln Neal

I always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.

Martha Stewart

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

Richard Branson

I remain a fan of my friend Bret Easton Ellis's 'American Psycho.' I think as a book about New York in the '80s it was pretty excellent.

Jay McInerney

There are two brands of discontent: the brand that merely fosters greed and snarling and back-biting, and the brand that inspires greater and greater effort to reach the desired goal. Which is your brand?

B. C. Forbes

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

Michael Rapino

The message behind every brand that's plus size is about making a woman feel confident in any shape or size. Now straight size, it's all about the signature brand and how to look good in that one brand, and not necessarily how to look good for yourself.