A Quote by Phil Heath
When I started out in the industry, I turned to magazines like 'Flex' and 'Muscle & Fitness' - the people on their covers were my inspiration.
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Women have learned to flex their political muscles. You got to flex that muscle to get what you want.
Ultimately, I'm in the fitness industry. But, I've branched out from there quite a bit. I began doing consulting on writing and getting published in magazines in about 2011. Right around that time, I started doing some angel investing and looking to grow my skills and general experience outside of that.
When I was 10, I asked my parents for a set of weights. I had my Charles Atlas book to go along with that. Every time we went to the grocery store, I'd rush to the magazine area and read the ones with Arnold Schwarzenegger and all those guys on the covers: 'Pumping Iron,' 'Muscle and Fitness,' 'Muscle Builder by Joe Weider.'
I never looked at magazines before I started modeling. I was 13 or 14 and none of my friends were into magazines. We were into the fashion of the day, though. Designer jeans were really popular - Sasson, Gloria Vanderbilt, Calvin Klein, Jordache. Once I started modeling, I began to learn about these things, and magazines helped me to understand who was who.
I had retail businesses. They were beauty businesses, skin care and all that. I got into that as a fluke. I was going to open up a gym. I just had a Men's Fitness cover come out that was the third bestselling of Men's Fitness covers.
In art school, I started to see Pettibon in magazines, and I figured it out backward. I was into the idea that someone could show work in galleries while making album covers and photocopied books.
When I first started, in 2006, it was an exciting time. Independent, cool, weird artists were being successful, and magazines were writing about them, and people were getting played on radio that were, like, really good.
When I was dealing with the eating disorder, I wanted to look like the stick-thin models, but then I started reading fitness magazines and seeing these girls with great bodies that weren’t too muscular.
I never looked at magazines before I started modeling. I was 13 or 14, and none of my friends were into magazines. We were into the fashion of the day, though.
One of my jobs was at a start-up ad agency. They were trying to do things differently, work with socially conscious clients, and to really be a more creative take on advertising than the industry itself. But I noticed that what the guys at the office were circulating for inspiration still came from within the ad industry. I thought that was really counterintuitive - to only borrow inspiration from within your own industry.
The classical music industry, has been an industry of covers. So we do covers, and if I compare this with the rock and pop side, what is the most exciting event?
With fitness, I decided that I wanted to get into shape, and my passion for fitness and a desire to help other people do the same made me decide to do a fitness video. People always tell me they want to work out to my songs, so why not make a fitness DVD.
I kind of stumbled into this. I used to do karate and then I started reading muscle magazines. Eventually, I began training and competing.
Essentially, what I do on 'Supergirl' is I'm acting out comic vignettes. That is its own muscle to flex, and it is its own skill.
If you've looked at all the glamour magazines lately, all the covers are actresses. If they are on those covers, they are going to try to emulate models. That's just the way it is.
I see explicit covers on magazines, and they're getting even more explicit, and it's like, Are women being empowered, or is this just what sells magazines? Are they feeling pressured, or have they really come into themselves and are saying, 'I am woman, hear me roar?
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