A Quote by Phil Knight
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
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Not only is it important for me to create a 100% cruelty-free brand, but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.
In recent years, we have been sending a clear, consistent signal about the harms of drugs, particularly marijuana, which for most young people is the first illegal drug that they are exposed to.
There is no point in developing anything at the cost of exploiting and abusing animals. Not only is it important for me to create a 100% cruelty-free brand but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
We are used to dealing with problems that have a solution and that can be solved in a finite period. But we're at the beginning of a long period of adjustment that does not have a clear-cut terminal point, and in which our wisdom and sophistication and understanding has to be one of the key elements.
Amazon's identity and goals are never clear and always fluid, which makes the company destabilizing and intimidating.
Great writers know what to cut out. It's the same in life. Clear ambitions. Clear relationships. This is the stuff of good story.
Until the company believes in itself, AOL didn't have its own space and identity in the marketplace. The opportunity is to get out from under the negative history and figure out the value AOL offers for consumers and for publishers and advertisers.
It's the job of any business owner to be clear about the company's nonnegotiable core values. They're the riverbanks that help guide us as we refine and improve on performance and excellence. A lack of riverbanks creates estuaries and cloudy waters that are confusing to navigate. I want a crystal-clear, swiftly flowing stream.
If you chart SEC champions over a 20-year period, the one consistent thing to me is you're not going to win if you don't have a quarterback. It's too critical of a position. He decides something every play.
A boycott would send a clear message to Yahoo shareholders and other companies which cheerfully sacrifice human rights in return for a cut of the Chinese market.
The Lake of Dreams grew gradually, over many years, elements and ideas accruing until they gained enough critical mass to become a novel.
'The Lake of Dreams' grew gradually, over many years, elements and ideas accruing until they gained enough critical mass to become a novel.
If you wish to fault the administration, it is that we didn't have a clear picture and we probably didn't do as clear a job explaining that we did not have a clear picture until days later.
Desire means you are dragged out of the moment; that creates a tension, that creates anxiety, that creates hope. And then finally hope turns sour, becomes frustration. Each hope leads you into anguish. Buddha calls it the only impurity. Cut the roots of desire, live in the moment so totally, pull yourself out of the past and don`t project yourself into the future. Let this moment be all and all. And your life will have such a purity, such a crystal-clear consciousness that right now you cannot imagine.
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