A Quote by Phil Schiller

What makes iPhone 5 so unique is how it feels in your hand. The materials… the remarkable precision. Never before have we built a product with this extraordinarily level of fit and finish.
The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
I don't understand how you can have product-market fit and not a lot of people wanting your product. The two go hand-in-hand.
With a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it helps drive goodwill and makes your product remarkable.
Before product/market fit, your only job that matters is to build a great product.
I'm sure everyone feels this way, but it's hard to have a proper opinion of yourself or how things are or how you expected them to be or how far removed they are from how you expect them to be. On the one hand, you're extraordinarily grateful and terribly excited, but on the other, I stop and go, "I wonder what the future does hold."
Never expect that your startup can cover every aspect of the market. The key is knowing what segment will respond to your unique offering. Who your product appeals to is just as important as the product itself.
Science isn't about authority or white coats; it's about following a method. That method is built on core principles: precision and transparency; being clear about your methods; being honest about your results; and drawing a clear line between the results, on the one hand, and your judgment calls about how those results support a hypothesis.
During the Second World War, nobody built any concert halls or theaters. After the war, Lincoln Center was a very brave project because all those architects had never built a theater before. We've learned a lot since then about the nature of materials and the isolation that's required.
On the one hand, there has been a remarkable expansion of the total production and productivity of food production, and on the other hand an extraordinarily skewed distribution system, substituting medium-run threats for short-term threats for the majority of the world's population, particularly the 50 to 80 percent at the bottom.
Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device - complete with a color touchscreen, maps, online shopping, the lot - some seven years earlier. Astonishingly, it never released the product.
I love iPhones. I love iPhone 6 Pluses and iPhone 6s and iPhone 5s's and iPhone 5cs. I also love iPhone 4s. I'm sure if I had been savvy enough to own one, I would've loved the original iPhone.
We have before us the examples of the U.S.A. and the U.S.S.R. We must remember how long these required to achieve their union. When a solid foundation is laid, if the mason is able and his materials good, a strong house can be built.
The level of trust is extraordinarily low and the level of suspicion extraordinarily high, and with good reason and on both sides. The press has hunkered down for very good reason, because it's being treated like a mushroom.
The space station is the most unique laboratory we've ever built. The reason we have it is to do research on materials, people, medical matters, pharmaceuticals - the possibilities are nearly endless.
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