A Quote by Phil Schiller

From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services.
Samsung and Apple seem to think that they're going to provide everything. Apple believes services will drive hardware, while Google wants to own each user regardless of hardware, so you have differing philosophies.
Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.
Cloud computing offers individuals access to data and applications from nearly any point of access to the Internet, offers businesses a whole new way to cut costs for technical infrastructure, and offers big computer companies a potentially giant market for hardware and services.
Talking about Apple v. Microsoft without mentioning the Internet and the browser is like talking about WWII without talking about the nuke. Framing the conversation just in terms of open v. closed operating systems, the quality of the hardware or software or who the CEO was, is silly.
Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice.
It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.
Technology no longer consists just of hardware or software or even services, but of communities. Increasingly, community is a part of technology, a driver of technology, and an emergent effect of technology.
I think that the most beautiful thing lately hasn't been in hardware or software per se but collaboration - the idea behind Napster, which uses the distributed power of the Internet as its engine.
The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to.
Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.
By 1988, I'm seeing this commercial phenomenon beginning to show up. Hardware makers are selling routers to universities so they can build up their campus networks. So I remember thinking, 'Well, how are we going to get this in the hands of the general public?' There were no public Internet services at that point.
Our lives and our culture have been significantly changed and improved by hardware, software, and services developed by immigrants.
Apple has always been, and always will be, a hardware-first company. It produces beautiful devices with elegant designs and humane operating-system software.
So when we go into a large hardware bid, there is usually a services component that is part of that. So as we enter these deals, we tend to talk about the capabilities and what else needs to be done, and from there the bid might expand beyond hardware to the services.
We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.
In the past, there was hardware, software, and platforms on top of which there were applications. Now they're getting conflated. That is all going to get disrupted by the move to the cloud.
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