A Quote by Phil Schiller

When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.
I am a great believer in high-priced people. If a thing cost a lot it may not be any better, but it adds a certain amount of class that the cheap thing can never approach; in the long run it's the higher-priced things that are the cheapest.
I want to position my books as premium-priced versions on the reasonably-priced scale, if that makes sense, to find a sweet spot between the high-end of what my brand can support and the low end that results in impulse purchases and maximum sales volume.
'Priced to sell' - just the phrase makes me smile. When a dealer says all the items in his booth are priced to sell, he means he's tagged them as aggressively as he can to get you to buy them. Don't worry, though, I still haggle. You have to. That's the point of a flea market.
Oftentimes, small business owners are unable to obtain reasonably priced financing and instead turn to higher priced forms of capital, such as credit cards.
Entrepreneurship is all about an idea that creates differentiated business value to one's customers. You must be able to convince your customers about the benefits that association with you or your products will give them. People are ready to pay if they are convinced about your services or products.
Reliable and competitively priced electricity is fundamental to growing our economy and creating jobs. Our customers expect nothing less.
At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them.
Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.
It's not a bad thing for independent traders to come into a high street to mix things up, but what shouldn't happen is that the traders who were there before are priced out.
Happy employees build great products, and they take care of customers.
Even a low-budget film costs way more money than a high-priced record. So, it's mo' money, mo' problems. When you have more money, it just creates more people trying to get involved and you have more trouble.
If you look at the economics of Nokia, roughly half of the company, half of the business, half of how we think about the business is focused on those emerging markets and on those lower-priced devices. But, of course, people who are aspirational and buying those lower-priced devices today are looking at smart phones tomorrow, and so forth.
If you look at the economics of Nokia roughly half of the company, half of the business, half of how we think about the business is focused on those emerging markets and on those lower-priced devices. But, of course, people who are aspirational and buying those lower-priced devices today are looking at smart phones tomorrow, and so forth.
That very document [Constitution] does little to serve people when Supreme Court decisions are written so that even high-priced lawyers can't figure them out.
Many people are priced out of the medical and insurance markets for one reason: the politicians refusal to give up power. Allowing them to seize another 16 percent of the economy won't solve our problems. Freedom will.
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
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