A Quote by Philip Kotler
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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The marginal cost of doing something 'just this once' always seems to be negligible, but the full cost will typically be much higher. Yet unconsciously, we will naturally employ the marginal-cost doctrine in our personal lives.
To be clear, I worry as much about the impact of the Internet as anyone else. I worry about shortening attention spans, the physical cost of sedentary "surfing" and the potential for coarsening discourse as millions of web pages compete for attention by appealing to our base instincts.
To be clear, I worry as much about the impact of the Internet as anyone else. I worry about shortening attention spans, the physical cost of sedentary 'surfing' and the potential for coarsening discourse as millions of web pages compete for attention by appealing to our base instincts.
Do you think you can love too much? Or experience too much beauty, at the cost of too much pain? Do you think when art is defined by expressing so much beauty and so much pain, just to be able to cope with both - and bring other people something creatively beautiful at the cost of that pain - that we can draw a line of 'normalcy'? It's important to think about.
How I wish we could all see the cost of our choices as clearly as a price tag on items in a store. If I know how much something is going to cost me, I make much wiser choices. But we have an enemy who schemes against us to keep the cost of dumb decisions concealed until it's too late.
Features have a specification cost, a design cost, and a development cost. There is a testing cost and a reliability cost. ... Features have a documentation cost. Every feature adds pages to the manual increasing training costs.
I tried too much and too hard to get people to pay attention to what I was doing, and so paying less attention to what I actually wanted to do. It's something you see a lot with very young bands who are desperate to get a record deal so they're trying to sound like something else.
Here's where the insurance companies really fail us. They over-pay hospitals, specialists and drug companies and then raise premiums to cover the costs. Further, when they pay hospitals 115% of what it should cost to care for a patient, they are paying for inefficiency that can be dangerous.
The cost of research, development and testing of a new drug is vastly greater than the cost of each dose produced. How should we pay for new medicines? Innovators should be rewarded according to the impact of their medicine, and people should contribute to these rewards according to their ability to pay.
I think caring too much about the economics starts affecting the creative aspect of the film. That is a dangerous process for a filmmaker. He should make his film without having to worry about how much it has cost or how much it will be sold for.
The companies that provide debt, what do you think their goal is? Is their goal for you to fully understand the cost of your debt? No. So they're basically creating these approaches to make you feel like it is incredibly cheap or just to think about the cost per day rather the cost per year or cost for a lifetime. So debt is very simple mistake.
The Internet is the first technology since the printing press which could lower the cost of a great education and, in doing so, make that cost-benefit analysis much easier for most students. It could allow American schools to service twice as many students as they do now, and in ways that are both effective and cost-effective.
If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.
Whether for company or isolation or just to make it a pleasurable experience, I have music in my ears all the time. I tend to listen to the same things, so I don't really pay too much attention to it. But it's there, and it's nice, and I do pay more attention to it than I probably should. I think, 'How can I use this music in something?'
The cost of being wrong is less than the cost of doing nothing.
For too long, our country's version of an energy policy has consisted of Americans waking up every day and wondering how much it will cost to drive to work, how much it will cost to keep their business running, how much it will cost to heat or cool their homes.
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