A Quote by Philip Kotler

Authentic marketing is not the art of selling what you make but knowing what to make! — © Philip Kotler
Authentic marketing is not the art of selling what you make but knowing what to make!
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.
Network marketing is based purely on relationship selling, which is the state of the art in selling today. Small and large companies throughout the country and the world are realizing that individuals selling to their friends and associates is the future of sales, because the critical element in buying is trust.
The aim of marketing is to make selling superfluous.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
When things get tough, this is what you should do: Make good art. I'm serious. Husband runs off with a politician -- make good art. Leg crushed and then eaten by a mutated boa constrictor -- make good art. IRS on your trail -- make good art. Cat exploded -- make good art. Someone on the Internet thinks what you're doing is stupid or evil or it's all been done before -- make good art.
Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
I am a director and I think actually they're not that different - dramas and docs aren't that different. When I'm doing a drama I'm trying to make things feel as believable and real as possible. The hair, the make-up, the costume, the design, you're trying to make it authentic. And when you've got a documentary it's all authentic, so what story are you going to tell and how do you make it dramatic and exciting? It's the same thing.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.
The easiest way to make television authentic is to make it really authentic.
I know street art can feel increasingly like the marketing wing of an art career, so I wanted to make some art without the price tag attached. There's no gallery show or book or film. It's pointless. Which hopefully means something.
People make art on the sides of buildings, and they'll make art on the sides of trains. They'll make art wherever they decide to make art. The technology that people are working with now will be replaced in 10 years, so that's not where your future is, if you're a musician.
Take a bunch of little kids to the beach and they all make art. Adults are too stupid to call it art, but it is art. They'll use their imaginations, make drama, make up characters, make pictures in the sand, they'll make up songs that no one's ever heard before. All kids, I think, are creative, but they get it pounded out of them in school.
Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
You make art, you make it from what you know, and that's the best way to make art. You get lost in the details and make something that feels like it's yours.
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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