A Quote by Philip Kotler

Marketing is becoming a battle based on information than on sales power.

Philip Kotler

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Based Battle Becoming Information Marketing Power Sales Than

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Philip Kotler
American - Author
Born: May 27, 1931

Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.

Charles Duhigg

Rural technology is moving from kind of the back office to where everything, every company - sales, marketing, customer acquisition, new product development, media - all industries are becoming technology industries. And it's not information technology: it's business technology.

Michael Dell

Hotmail went from zero to 12 million users with zero marketing steps. Not a penny was spent on sales and marketing, which was astounding. It showed us the power of the network effect.

Steve Jurvetson

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

John Jantsch

I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.

Brian Halligan

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

Joe Lonsdale

The whole music business in the United States is based on numbers, based on unit sales and not on quality. It's not based on beauty, it's based on hype and it's based on cocaine. It's based on giving presents of large packages of dollars to play records on the air.

Frank Zappa

The future of marketing belongs to honest information, accurate data and clear claims based on truth.

Patrick Dixon

I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.

Patti Stanger

I think I'm more marketing- and sales-oriented than others, and the notion of selling books continues to interest me.

Sonny Mehta

I am convinced that in order for you, as a patient, to be protected, it has to be transparent, evidence-based, objective information. Not self-serving information. Not pharma-driven information. Not ad-driven information. It is transparent, objective, evidence-based information.

Patrick Soon-Shiong

We give you the facts. I told you information is power - knowledge is power. We can't be in an ideological battle to redeem the soul of this country if we don't have the facts.

Tavis Smiley

There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.

Victoria Strauss

I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.

Drew Houston

For years, we've been bludgeoned with the cliche "information is power." But information isn't power. After all, who's got the most information in your neighborhood? Librarians. And they're famous for having no power at all. And who has the most power in your community? Politicians. And they're notorious for being ill-informed.

Clifford Stoll

My final words of advice to you are educate, agitate and organize; have faith in yourself. With justice on our side I do not see how we can loose our battle. The battle to me is a matter of joy. The battle is in the fullest sense spiritual. There is nothing material or social in it. For ours is a battle not for wealth or for power. It is battle for freedom. It is the battle of reclamation of human personality.

B. R. Ambedkar

A Quote by Philip Kotler

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