A Quote by Philip Kotler

Marketing is the set of human activities directed at facilitating and consummating exchanges.

Philip Kotler

Quote Topics

Activities Directed Exchanges Human Marketing Set

Quote Author

Philip Kotler
American - Author
Born: May 27, 1931

I'm a huge proponent of exchanges, student exchanges, cultural exchanges, university exchanges. We talk a lot about public diplomacy, .. It's extremely important that we get our message out, but it's also the case that we should not have a monologue with other people. It has to be a conversation, and you can't do that without exchanges and openness.

Condoleezza Rice

In 1998, I set up and directed a research group at the Nanotechnology Institute newly created in the Research Center of Karlsruhe. This allowed to offer to former post-doctoral coworkers the opportunity to develop and to progressively set up independent research activities in nanoscience and nanotechnology.

Jean-Marie Lehn

Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.

Gad Saad

Carbon tax has the advantage of basically being able to subsidize one set of activities that you want with another set of activities that you don't want. It's like a cigarette tax.

Stewart Brand

Identity theft involving these cards is a growing form of white collar crime, facilitating illegal immigration, banking and accounting fraud, tax evasion, and other nefarious activities.

Ron Lewis

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

Philip Kotler

Human life as a whole is not inundated by technique. It has room for activities that are not rationally or systematically ordered. But the collision between spontaneous activities and technique is catastrophic for the spontaneous activities.

Jacques Ellul

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Paul Zane Pilzer

Leadership is a serving relationship that has the effect of facilitating human development

William Arthur Ward

The marketing of my movies is something I have no control over! I usually am shown things to give input beforehand. Some directors get really involved with that, but it's not what I do. I don't know anything about marketing; it's not my skill set!

Scott Derrickson

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Philip Kotler

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.

Christine Comaford-Lynch

All human professions, institutions, and activities must be integral with the earth as the primary self-nourishing , self-governing and self-fulfilling community. To integrate our human activities within this context is our way into the future.

Thomas Berry

If we continue to set human borders and the economy as our highest priorities, we will never come to grips with the destructiveness of our activities and institutions.

David Suzuki

One of my fondest memories growing up in Rwanda was seeing everyone participating in community-building activities. This happened every Saturday at the end of month. People work together in cleaning streets, planting trees, and take care of each other by facilitating productive conversations and actions that are beneficial for the society.