A Quote by Philip Kotler

Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.

Philip Kotler

Quote Topics

Ability Advantage Cannot Competitive Competitive Advantage Competitors Match More Perform Ways Will

Quote Author

Philip Kotler
American - Author
Born: May 27, 1931

The ability to learn faster than competitors may be the only sustainable competitive advantage.

Arie de Geus

Getting global innovation projects right is really important as they create competitive advantage two ways. When the knowledge for an innovation is from different sites around the world, it's very much more difficult for competitors to copy these innovation - they'd have to access the same knowledge from the same places. Secondly, costs and time to market can be significantly reduced leading to first mover advantage through parallel development in global projects.

Yves Doz

Most of the experts agree that strategy will have to become more "adaptive", meaning that strategies will change faster based on information from people on the corporation's front lines - dealing with customers, fending off competitors. This won't represent a new revolution, but rather the continued speeding up of the one that's been going on. Everything will move faster, and competitive advantage disappear more quickly than ever.

Walter Kiechel

What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors.

Kenichi Ohmae

I know things like a 20% corporate tax rate will allow us to be more competitive in the global marketplace. That's what our competitors enjoy today around the world. And when we're more competitive, we win in the marketplace, and that allows us to invest and grow for the future.

Dennis Muilenburg

What distinguishes a human being from a computer? The ability to add up numbers? The ability to understand language? The ability to be logical? It is, of course, none of the above. It is the ability to play. Computers cannot have fun. They cannot fantasize. They cannot dream, they cannot experience emotion or summon intuition. These rare, precious qualities come naturally to every child on this earth yet they tend to be seen, by well meaning adults, as faults, foibles and failings. In pushing tiny toddlers to 'perform', we rob them of the ability to imagine.

Jonathan Cainer

There are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.

Jack Welch

Genuine listening ability is one of the few true forms of competitive advantage.

Feargal Quinn

Those who do not know the plans of competitors cannot prepare alliances. Those who do not know the lay of the land cannot maneuver their forces. Those who do not use local guides cannot take advantage of the ground.

Sun Tzu

I start with peoples growth, my own growth included. I dont start with the companys strategy or products. I start with peoples growth because I believe that if the people who are running and participating in a company grow, then the companys growth will in many respects take care of itself.

James McNerney

An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.

Jack Welch

All things being equal, the primary competitive advantage of your business will be your ability to grow Leaders Without Titles faster than your industry peers.

Robin Sharma

Each player wants to perform in every match he plays. Sometimes it happens; sometimes it doesn't. If I am not able to perform in a given match, I leave that behind.