A Quote by Philip Kotler

It is more important to do what is strategically right than what is immediately profitable. — © Philip Kotler
It is more important to do what is strategically right than what is immediately profitable.
When you know what you like and what you want and you're able to nudge things in the right direction, that's more profitable than ever, because there's so much information out there. Everything's saturated. Tastemaker is probably the most overused word, but I still think it's important.
I do not believe that the solution to our problem is simply to elect the right people. The important thing is to establish a political climate of opinion which will make it politically profitable for the wrong people to do the right thing. Unless it is politically profitable for the wrong people to do the right thing, the right people will not do the right thing either, or it they try, they will shortly be out of office.
Nothing would be more profitable to us than a right history of mankind.
Over the long term, it is more profitable to do the right thing for the environment than to pollute it.
It has been more profitable for us to bind together in the wrong direction than to be alone in the right one.
Our food chain is in crisis. Big agribusiness has made profits more important than your health—more important than the environment—more important than your right to know how your food is produced. But beneath the surface, a revolution is growing.
Sometimes what's right isn't as important as what's profitable.
The most important thing in this world is liberty. More important than food or clothes - more important than gold or houses or lands - more important than art or science - more important than all religions, is the liberty of man.
In a time of social fragmentation, vulgarity becomes a way of life. To be shocking becomes more important - and often more profitable - than to be civil or creative or truly original.
The ordinary man is living a very abnormal life, because his values are upside down. Money is more important than meditation; logic is more important than love; mind is more important than heart; power over others is more important than power over one's own being. Mundane things are more important than finding some treasures which death cannot destroy.
I always say people would rather be nice than right. I like to be nice too, but come on. People frequently ask me, what is my definition of politically correct. My answer is always the same: the elevation of sensitivity over truth. People would rather be nice than right, rather be sensitive than true. Well, being nice and sensitive are important, but they're not more important than being right; they're not more important than the truth.
The longer I live the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company . . . a church . . . a home.
Promotion should not be more important than accomplishment, or avoiding instability more important than taking the right risk.
Honestly, some cases have been more famous than others - like Tot Mom, or Steven Avery, or Scott Peterson - but I would not characterize any one as being more special to me, more intriguing, or more important because that would be placing one victim as more important, or one defendant as more [notorious] than others, and I don't think that's right.
The essence of cross-cultural communication has more to do with releasing responses than with sending messages. It is more important to release the right response than to send the right message.
For society, the Internet is wonderful, but for capitalists, it will be a net negative. It will increase efficiency, but lots of things increase efficiency without increasing profits. It is way more likely to make American businesses less profitable than more profitable. This is perfectly obvious, but very little understood.
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