A Quote by Philip Kotler

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas. — © Philip Kotler
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
There is a misperception among job seekers that opportunities for women in tech exist only for those with coding or engineering experience. To be sure, technology firms do need women with these skills, but they also need women with expertise in other areas, like marketing and finance.
We focus upon pairs of words very often which are the same in some areas and different in other areas.
When we tend to the areas of life that are important to us, when we make those things a priority, that's when we will flourish in those areas.
Very narrow areas of expertise can be very productive. Develop your own profile. Develop your own niche.
The sugar industry doesn't want to see more of the agricultural areas turned into storm-water treatment areas. Ultimately they want to develop that land for houses and a shopping center.
Those living in rural areas as well as those with a planning policy remit for those areas have an important responsibility to protect green belt agricultural land for the wider benefit of feeding the UK into the uncertain future that we all face
We all have a vast number of areas in which we have no talent or skill and little chance of becoming even mediocre. In those areas a knowledge workers should not take on work, jobs and assignments. It takes far more energy to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.
It was immediately clear to me that security was a cross-cutting issue, so rather than dividing the space up in parallel with each of the other areas, I wanted security cut across the areas in addition to having its own content.
There are areas of the Earth that I would absolutely think no one lived in based on daytime observations. But then at night, lights pop up in those areas.
There's a whole range of areas that we'll be looking at, so I'm not at this very early stage going to specify any particular areas. As you will know, there will be a limit to how far we can go in terms of a formal free trade agreement until we've actually left the European Union. I think there is much that we [with Donald Trump] can do in the interim in terms of looking at how we can remove some of the barriers to trade in a number of areas.
Our expertise is solar energy and we don't want to focus on other forms and we never push for solar form everywhere like say in upper hill areas where eco-hydro or biogas is more viable.
I go everywhere in the state and I listen to Montanans, whether it's in conservative areas or liberal areas, and take those ideas back to Washington, D.C., and put them into action.
I've been working on my ground game, my jiu jitsu, and my standup as well. Those are areas where I feel like really needs to be cleaned up and areas I know that I can get better.
We're all walking around trying to deal with a certain amount of shame, to repress it. And we restrict our mental lives to smaller and smaller areas.
All cultures have these feelings about non-functional areas of activity. And the more time people have on their hands, the more they commit it to those areas.
Our assumption is that God has not revealed all there is to know in the spiritual area any more than he has in these other areas. We, therefore, need to experiment in this area and, like scientists who work in other areas, develop and test theories in order to gain greater understanding
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