A Quote by Philip Kotler

Marketing is a race without a finishing line — © Philip Kotler
Marketing is a race without a finishing line
Business is much less transparent than a win in a Grand Prix; in a race you drive over the finishing line first and you have won. In business it is different.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Life is not about winning the race. Life is about finishing the race, and how many people we can all help finish this race. How we can start being kinder to each other
I realized the secret to success is finishing! And not just finishing, but finishing strong!
We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services.
Your goal is simple: Finish. Experience your first race, don't race it. Your first race should be slightly longer or slightly faster than your normal run. Run your first race. Later you can race. You will be a hero just for finishing, so don't put pressure on yourself by announcing a time goal. Look at it this way: The slower you run the distance, the easier it will be to show off by improving your time the next race!
I would say my whole universe is probably categorized as guerilla marketing. For a long time, I had a line which was, 'Whenever I hear the word 'marketing,' it makes me throw up a little bit in my mouth.'
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
Permission marketing is marketing without interruptions.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
There are always more questions. Science as a process is never complete. It is not a foot race, with a finish line.... People will always be waiting at a particular finish line: journalists with their cameras, impatient crowds eager to call the race, astounded to see the scientists approach, pass the mark, and keep running. It's a common misunderstanding, he said. They conclude there was no race. As long as we won't commit to knowing everything, the presumption is we know nothing.
At least in a race you have mile markers and know how long you have to go. Labor is like running as hard as you can without knowing where the finish line is.
From what I've learned I need to do, is let everything else go and focus on finishing the race and having fun.
These things will destroy the human race: politics without principle, progress without compassion, wealth without work, learning without silence, religion without fearlessness and worship without awareness.
Life is a Sisyphean race, run ever faster toward a finish line that is merely the start of the next race
I don't want to look too far ahead. The journey is what's happening right now, not what's on the finishing line.
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