A Quote by Philip Kotler

The best way to hold customers is to constantly figure out how to give them more for less. — © Philip Kotler
The best way to hold customers is to constantly figure out how to give them more for less.
The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.
Ephemeralization means the ability to do everything with nothing, or leverage, or doing more with less. So, as a businessman, I'm constantly ephemeralizing, figuring out how I can do more and more for less and less.
I think a much better use of time and resources is to really focus on your existing users or customers and figure out what changes can you make in the Web site, the service, the product, whatever, to get them to come back more often to generate that repeat business and once you kind of figure out that formula, then when you get new customers the whole thing just kind of grows exponentially.
Don't be constantly selling and shilling. Figure out how you can help others, tell them stories, and share openly everything you know so that people will recognize you as someone that they can trust, who won't turn them off by constantly trying to sell them something.
The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else is a waste of their money, and they'll figure that out in a hurry.
I think the best way to win in the NBA is to take your talent and figure out how to utilize them the best.
Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.
The CEO should ask what he or she can do to raise the organization's curiosity quotient. One way to do this is to seek to learn more about current or prospective customers, not to figure out which segmentation model to slot them into, but to really understand them as human beings. Another is to live at the intersections where innovation magic occurs.
Thousands of children are killed by handguns in the United States each year. What is that about? What are we doing? We accept that? And we accept the presence of these weapons that are in silos and on submarines and airplanes? If any madman gets hold of them - and certainly there are madmen out there who will figure out how to get hold of them, they always have - what are we even making such things for?
I'm not necessarily less gratified by films where you're given less room to maneuve. Because I love a great script, and I love to respect it, and I love to try to give a director what he needs and wants, especially having directed now. [Laughs.] I'm much more open to try to give him what he wants and figure it out. I like working with directors I respect and admire, obviously. And everybody has their own way.
If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
Like Disneyland, luxury retailers have long had to figure out how to overcome customers' natural inertia. Unlike less pricey stores, they tend not to attract idle browsers who make impulse purchases.
So to the best we can, what we do is focus on creating value for others, and how do we do that? We do it by trying to produce products and services that our customers will value more than their alternatives, and not just their alternatives today, but what the alternatives will be in the future. We try to more efficiently use resources than our competitors, and constantly improve in that, and we try to do the best job we can in creating a safe environment, and environmental excellence, and constantly improve at that.
We're all here to figure out how to best give ourselves away.
You can get the best locksmith in the world to design the best lock he can design, is it pick proof? No, it's not: it can be very hard to pick, but it is pickable. Because you can get, say, the next 10 best locksmiths, and give them unlimited money and time, they will figure out a way to pick it.
Customers are still setting the technology agenda. Not just you, our customers, but your customers as well. What more and more are telling you is what kind of services they need, and how and when they want those services delivered to them. And in fact, that is just the beginning.
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