A Quote by Philip Kotler

Every company should work hard to obsolete its own product line - before its competitors do. — © Philip Kotler
Every company should work hard to obsolete its own product line - before its competitors do.
In three years, every product my company makes will be obsolete. The only question is whether we will make them obsolete or somebody else will.
No amount of artificial protection can permanently maintain an obsolete product, an inferior process or a moribund organization against competitors which are based on scientifically improved products or methods.
When it comes to creating a product or running a company, you need to prioritize the goal of the company or the creation of the product over and above every personal interaction you have.
Apple is on fire, delivering smash hits across its entire product line. It's hard to think of another company that has ever been on such a roll.
The bottom line is this: A private company and/or its industry allies should not knowingly lie to the American people about the harms that are caused by its product.
I don't say no as much as I should. I'm an extreme workaholic. So I can be sick, and I still say yes to anything. When you are the CEO of your own company, editor of your own videos, your own writer ,and you do every role yourself, you have a hard time saying no to opportunities.
It's harder than ever to build an enduring company. As soon as a product strikes a nerve with customers, competitors emerge globally because the costs to start are so low.
Since your company is the product that makes all of your other products, it should be the best product of all. When you begin to think of your company this way, you evaluate it differently. You ask different questions about it. You look at improving it constantly, rather than just accepting what it's become.
I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.
Someone, somewhere, is making a product that will make your product obsolete.
Quality. That's the first word, the one word that comes to mind when I think of the books published by Abrams. In a world where so many companies are willing to cut corners, to do things the easy way in order to enhance the bottom line, it's gratifying to know that there's one company that obviously takes such pride in its finished product, one company that can always be counted on to design and produce a book that is, itself, as much a work of art as the illustrations on its pages.
The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it
If you are a single product company, then you are a contract company. But if you enter the retail market, then you have to be a multiple product company.
Whatever muscles I have are the product of my own hard work and nothing else.
I just come every day, do my stuff before the game, work hard. You work hard, and it pays off.
Most of our competitors were one-product wonders... They would do their one product, but never get their engineering sorted out.
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