A Quote by Philip Kotler

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Philip Kotler

Quote Topics

Art Authentic Benefits Creating Customer Customers Deliver Identifying Knowing Make Marketing Needs Producers Profits Satisfaction Selling Solutions Stakeholders Understanding

Quote Author

Philip Kotler
American - Author
Born: May 27, 1931

Authentic marketing is not the art of selling what you make but knowing what to make!

Philip Kotler

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip Kotler

Profits are related to customer retention. Customer retention is related to employee retention. Employee retention may or may not be related to benefits, but benefits could be part of the package that causes people to stay and -- by the way -- engage in discretionary effort. .. If you go into any organization that's customer-facing, you can tell in five minutes when the employees are feeling abused. They retaliate on the customers.

Jeffrey Pfeffer

When things get tough, this is what you should do: Make good art. I'm serious. Husband runs off with a politician -- make good art. Leg crushed and then eaten by a mutated boa constrictor -- make good art. IRS on your trail -- make good art. Cat exploded -- make good art. Someone on the Internet thinks what you're doing is stupid or evil or it's all been done before -- make good art.

Neil Gaiman

The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why.

Steve Blank

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

Joe Lonsdale

I think maybe 50 years ago people and businesses felt like they had to choose between maximizing profits and making customers happy or making employees happy, and I think we're actually living in a special time where everyone's hyperconnected, whether through Twitter or blogs and so on. Information travels so quickly that it's actually possible to have it all, to make customers happy through customer service, to make employees happy through strong company cultures, and have that actually drive growth and profits.

Tony Hsieh

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

The public needs art - and it is the responsibility of a 'self-proclaimed artist' to realize that the public needs art, and not to make bourgeois art for a few and ignore the masses.

Keith Haring

People make art on the sides of buildings, and they'll make art on the sides of trains. They'll make art wherever they decide to make art. The technology that people are working with now will be replaced in 10 years, so that's not where your future is, if you're a musician.

T Bone Burnett

Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy.

Emily Weiss

I know street art can feel increasingly like the marketing wing of an art career, so I wanted to make some art without the price tag attached. There's no gallery show or book or film. It's pointless. Which hopefully means something.

Banksy

To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.

Tim Ferriss

Part of Customer Development is understanding which customers make sense for your business.

Steve Blank

I'm creating art that can be healing. Art that can make you feel like you're not alone, like you're not an outsider. Art that is useful.

Jamila Woods

In creating a work of art, the psyche or soul of the artist ascends from the earthly realm into the heavenly. There, free of all images, the soul is fed in contemplation by the essences of the highest realm, knowing the permanent noumena of things. Then, satiated with this knowing, it descends again to the earthly realm. And precisely at the boundary between the two worlds, the soul’s spiritual knowledge assumes the shapes of symbolic imagery: and it is these images that make permanent the work of art. Art is thus materialized dream, separated from the ordinary consciousness of waking life.

Pavel Florensky

A Quote by Philip Kotler

Quote Topics

Quote Author

Related Quotes

Related Authors