A Quote by Philip Kotler
Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors.
When did I decide to go into business? Well, it wasn't a business, when I decided. It was simply a need to sing.
It is a matter of course and of absolute necessity to the conduct of business, that any discretionary businessman must be free to deal or not to deal in any given case; to limit or withhold the equipment under his control, without reservation. Business discretion and business strategy, in fact, has no other means by to work out its aims. So that, in effect, all business sagacity reduces itself in the last analysis to judicious use of sabotage.
You might indeed be able to provide this money that people need to start a business, but can they run a business? This new consolidated agency [National Empowerment Fund] focuses on that matter of preparing people so that they can run business successfully.
The Strauss Group identified water as a strategic category presenting significant business opportunity in line with the Group's long term business strategy and vision. We view the development of a technology that enables high quality drinking water for both home and offices as a means to improve the quality of life of millions of people.
The Value Proposition Canvas functions like a plug-in to the Business Model Canvas and zooms into the value proposition and customer segment to describe the interactions between customers and product more explicitly and in more detail.
Every successful business creates or provides something of value that other people want or need at a price they're willing to pay, in a way that satisfies the purchaser's needs and expectations and provides the business sufficient revenue to make it worthwhile for the owners to continue operation.
I don't think my basic business strategy is well known by the public, probably because people think it's too simple. My strategy has always been to try to focus in on a product or service where you can create a dollar of value for 20 cents and sell it for 40 cents.
Study the business you think you might like. Satisfy yourself that they will suit your needs. There are so many alternatives available - don't be too quick to choose. Just about any business can fail and any can succeed.
The hardware business is all about per-unit manufacturing cost and functionality. The services business is less asset-intensive and more dependent on people.
Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'
Since the purpose of business is to satisfy existing desires, or stimulate new ones, if everyone were genuinely happy, there would be no need for business any longer.
The most important job of the entrepreneur begins before there is a business or employees. The job of an entrepreneur is to design a business that can grow, employ many people, add value to its customers, be a responsible corporate citizen, bring prosperity to all those that work on the business, be charitable, and eventually no longer need the entrepreneur. Before there is a business, a successful entrepreneur is designing this type of business in his or her mind's eye. According my rich dad, this is the job of a true entrepreneur.
I know a smart business decision when I see one - choosing open standards is | a very smart business decision indeed.
Business has a way of talking about how to create value, which is in some way isn't bad... We just need to start thinking about if the value we want to create is consistent with all social and environmental well being.
My view on well-being and fulfillment comes from Maslow and positive psychology, and that is that you're satisfying three sets of needs. First need is physiological and safety needs: Got to satisfy those first. And the second is you got to satisfy your community needs because we're social animals, and if we don't have that, we're empty and we don't have people to share knowledge and bounce things off of, and challenge ourselves. And then the third is the idea is to find a calling.
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