A Quote by Philip Kotler

Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché. — © Philip Kotler
Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché.
The economic analysis of law has had many good ideas. It's had one great idea -like, world-transforming idea, I think. And the idea is, when you're stuck, minimize the sum of the costs of decisions and the costs of errors.
I've been very lucky in the freedom that I've been given. Every artist needs two types of freedom: You need the freedom to - the freedom to come up with an idea or treatment - and then you need the other half of the freedom, and that's freedom from - somebody saying, 'This is great. This is how I want you to do it.'
I've been very lucky in the freedom that I've been given. Every artist needs two types of freedom: You need the freedom to - the freedom to come up with an idea or treatment - and then you need the other half of the freedom, and that's freedom from - somebody saying, 'This is great. This is how I want you to do it'.
Think about how many great works of art or game-changing ideas were ahead of their time - their creator's talent underappreciated until many years later. That's how we need to treat our young people - because who knows where the next great idea will come from?
Since many things we see were once an idea, let us create good ideas today because they will be the realities of tomorrow! When you create an idea, do not forget that you shape the future! Idea is your God side! With ideas, you can change the universe, but only with very great ideas!
A great idea is usually original to more than one discoverer. Great ideas come when the world needs them. Great ideas surround the world's ignorance and press for admission.
A great idea is usually original to more than one discoverer. Great ideas come when the world needs them. Great ideas surround the world's ignorance and press for admission.
Not only do you need great lyrics, a great message, a great story, great vocals, great chords... you also need great instrumentation, great editing, great sonics, great mixing, and great mastering. It all comes together to make something truly great, and I think each element combines together to create a powerful impact on the consumer.
I have so many great friends, so many great memories, so many great pictures, so many great songs, so many great relationships with people. I definitely feel, for the last 15 years, that I spent my time very wisely. And that's a great thing to be able to look back at.
A social entrepreneur is somebody who knows how to make an idea reality, and one of the great ideas of our time is pluralism. Can people from different backgrounds live together in mutual peace and loyalty? And what we need is a generation of young social entrepreneurs who know how to make that great idea reality in an historical moment where religious extremists are, frankly, making their idea reality.
We can be unhappy about many things, but jy can still be there... It is important to become aware that at every moment of our life we have an opportunity to choose joy... It is in the choice that our true freedom lies, and that freedom is, in the final analysis, the freedom to love.
A great idea is simply the combination of many good ideas.
People are often led to causes and often become committed to great ideas through persons who personify those ideas. They have to find the embodiment of the idea in flesh and blood in order to commit themselves to it.
Many great ideas go unexecuted, and many great executioners are without ideas. One without the other is worthless.
Whoever has a great idea, it doesn't matter who it comes from. You just want to have as many good ideas as you can.
So many people have this idea: I want to achieve something great or be somebody great. And they neglect the step that leads to greatness. They don't honor this step at this moment because they have this idea of some future moment where they are going to be great.
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