A Quote by Philip Treacy
People, when they buy a hat, they can't explain why they want to buy it or why they want it, but they do. It's like chocolate.
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It never ceases to amaze me that companies will spend thousands of hours and millions of dollars teaching people 'how to sell,' and not one minute or not $10 on 'why they buy.' And 'why they buy' is all that matters.
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
Our focus is on the forward end of things: the customer and what does he want to do? If you're buying underwear and household items ladders and everything else - I buy all sorts of stuff on Amazon Prime - why shouldn't I buy this? Any legal document, contract or otherwise, that prevents me from doing that, I don't want to be a part of.
When people tell me they are going to go scrapbooking, I say, 'Why don't you make it yourself.' It's like chocolate-chip cookies. People buy the cookie-dough roll and slice it, and then they lay it on a cookie sheet. That's not making chocolate-chip cookies.
Thousands of salespeople are pounding the pavements today, tired, discouraged and underpaid. Why? Because they are always thinking only of what they want. They don't realize that neither you nor I want to buy anything. If we did, we would go out and buy it. But both of us are eternally interested in solving our problems. And if salespeople can show us how their services or merchandise will help us solve our problems, they won't need to sell us. We'll buy. And customers like to feel that they are buying - not being sold.
Buy, buy, buy, buy! They want to grab you and trap you and turn you into little Elizabeth Hurleys.
Industry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.
That's what I strive for every time I'm in the studio, to make sure that y'all love it and that I'm not giving y'all something I'm expecting you to buy. I want y'all to want to buy it and want to hear it again. If you like it, go get it, if you don't, throw it out.
We need to keep our eye on ISIS. That's why I want to have an intelligence surge that protects us here at home, why we have to go after them from the air, on the ground, online, why we have to make sure here at home we don't let terrorists buy weapons.
I get up in the morning, do my e-mail, I check my e-mails all day. I'll go online and I'll buy my books at Amazon.com, but I don't want to buy all of them because I want to go to Duttons and I want to buy books from another human being.
I don't want to tell you what to buy. I just want to help you think about why you're buying it.
People don't buy what you do; they buy why you do it and what you do simply proves what you believe.
I'm delighted to be Number 1, but next week I don't want people to buy my record, I want them to buy Band Aid.
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.
Nobody wants to hear about process. They want to hear about results. They want to be inspired. They want to aspire to something. And so often in our communication, we will explain why - sorry, we will explain how but not why.
Unfortunately, overall, movies are a conglomerate. People buy and sell people in this business, which can get really ugly unless you have the right set of values and understand why you're doing it. Luckily, I was raised by people who'd already gotten to that point, and seen all the yuck stuff - which is probably why they originally didn't want me to act.
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