A Quote by Phoebe Robinson
Technology has been the great equalizer: you can find your audience, you can build your brand, and the people that are into you, great. They're going to follow you to whatever platform you go to.
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Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
While it is a great platform to showcase your talent, YouTubing is not as easy as it looks. To be successful, remember to ensure your content is what you can relate to, and not what is in trend. Wait for your audience to find you.
Build a lifestyle around your brand, and the audience will follow.
The great thing about Ticketmaster is that it's seen as the comprehensive site for ticketing, artist information, venue information. We're a marketing platform, not just a technology platform, and we're going to build on it.
I am probably biased, but I think social media is the great equalizer. It gives everyone a megaphone. Young people who might not have had the platform for exposure can now get their ideas out to a very receptive audience.
Your brand is your name, basically. A lot of people don't know that they need to build their brand; your brand is what keeps you moving.
SEAL training was a great equalizer. Nothing mattered but your will to succeed. Not your color, not your ethnic background, not your education and not your social status.
There's a large risk to our society if a group of people doesn't have access to technology or even the desire to get on the Net and see what opportunities are out there. Technology can be a great equalizer.
People really don't watch TV no more - it's all about social media. I think it's a great platform for showing off your brand, who you are, interacting with fans, interacting with people in general.
But when I started playing in bands, everyone would just have a couple beers at rehearsal, at the shows, or whatever, and alcohol is a great equalizer. It's a great way to make friends and interact with people.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.
That's the great thing about incubating something on the web: you have the potential to go to other platforms. Every single platform has a different audience that you find.
It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
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