A Quote by Plato

[M]ere knowledge of the truth will not give you the art of persuasion.

Plato

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Art Give Knowledge Persuasion Truth Will

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Plato
Greek - Philosopher
427 BC - 347 BC

All those formal systems, in mathematics and physics and the philosophy of science, which claim to give foundations for certain truth are surely mistaken. I am tempted to say that we do not look for truth, but for knowledge. But I dislike this form of words, for two reasons. First of all, we do look for truth, however we define it, it is what we find that is knowledge. And second, what we fail to find is not truth, but certainty; the nature of truth is exactly the knowledge that we do find.

Jacob Bronowski

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

There is no necessity for the man who means to be an orator to understand what is really just but only what would appear so to the majority of those who will give judgment; and not what is really good or beautiful but whatever will appear so; because persuasion comes from that and not from the truth.

Plato

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

Knowledge of facts is important. Knowledge of truth is essential. Yet our Lord's concern goes beyond mere head knowledge. He wants us not only to know the truth but also to obey the truth. He wants us to live the truth, practice the truth, and be conformed to and transformed by that truth.

Wayne Mack

If what the philosophers say be true, that all men's actions proceed from one source; that as they assent from a persuasion that a thing is so, and dissent from a persuasion that it is not, and suspend their judgment from a persuasion that it is uncertain, so likewise they seek a thing from a persuasion that it is for their advantage.

Epictetus

Art- speech is the only truth. An artist is usually a damned liar but his art, if it be art, will tell you the truth of his day and that is all that matters. Away with eternal truth. The truth lives from day to day, and the marvelous Plato of yesterday is chiefly bosh today.

D. H. Lawrence

Ere long the most valuable of all arts will be the art of deriving a comfortable subsistence from the smallest area of soil. No community where every member possesses the art can ever be the victim of oppression in any of its forms.

Abraham Lincoln

Silence! coeval with eternity! thou wert ere Nature's self began to be; thine was the sway ere heaven was formed on earth, ere fruitful thought conceived creation's birth.

Alexander Pope

Ages elapsed ere Homer's lamp appear'd, And ages ere the Mantuan swan was heard: To carry nature lengths unknown before, To give a Milton birth, ask'd ages more.

William Cowper

... human free will implies God's prior decision not to tamper with the metaphysical base of that free will. It also implies man's ability to reject the persuasion God uses to influence that free will while leaving its metaphysical base intact! Persuasion, not compulsion, is what even He must rely upon! And persuasion, by its very definition, must be resistible!

Don Richardson

This society in which knowledge workers dominate is in danger of a new "class conflict" between the large minority of knowledge workers and the majority of workers who will make their livings through traditional ways, either by manual work... or by service work. The productivity of knowledge work - still abysmally low - will predictably become the economic challenge of the knowledge society. On it will depend the ability of the knowledge society to give decent incomes, and with them dignity and status, to non knowledge people.

Peter Drucker

All knowledge is local, all truth is partial. No truth can make another truth untrue. All knowledge is part of the whole knowledge. Once you have seen the larger pattern, you cannot go back to seeing the part as the whole.

Ursula K. Le Guin

The way is not always easy, but in order to bring a work through to completion, you will need a strong character, a broad foundation of knowledge and an enormous force of persuasion.

Santiago Calatrava

Knowledge, or more expressively truth,--for knowledge is truth received into our intelligence,--truth is an ideal whole.

John Sterling

We profess to teach the principles and practice of medicine, or, in other words, the science and art of medicine. Science is knowledge reduced to principles; art is knowledge reduced to practice. The knowing and doing, however, are distinct. ... Your knowledge, therefore, is useless unless you cultivate the art of healing. Unfortunately, the scientific man very often has the least amount of art, and he is totally unsuccessful in practice; and, on the other hand, there may be much art based on an infinitesimal amount of knowledge, and yet it is sufficient to make its cultivator eminent.

Samuel Wilks

A Quote by Plato

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