A Quote by Priyanka Chopra
With feature films, it's a one-time judgment once your film is premiered. Reviews, box office, and then you move on to the next project. With TV, you are being rated and judged weekly for an eight-month stretch.
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As soon as I finished film school I was thinking about, how do I get to feature films? It took about eight years, and I'm still working. Feature films was not the end goal. Feature films was one of the stages. Getting to the point of the Coen brothers or Tarantino, where you're writing your own material and have the budget to do it properly, that's the end goal, and I'm close to that.
Some filmmakers make films to please themselves and a handful of critics, so they get 5-star reviews but their films don't run at the box office. I make films for the masses.
The effort always remains that my new film outdoes my last in terms of performance and gets better box office success. Box office is the sole reason why I do films.
The positive thing is that today we can realize that a Mexican film it is positioned in the top 5 of the box office during more than one month and that Mexicans are taking into consideration that Mexican films can be enjoyed with the family, instead of going to see Transformers and that our films looks like something that are necessary to support.
To me, the definition of focus is knowing exactly where you want to be today, next week, next month, next year, then never deviating from your plan. Once you can see, touch and feel your objective, all you have to do is pull back and put all your strength behind it, and you'll hit your target every time.
To me, the box-office is basically the cost of film. If your film costs so much and your box-office is so much and a bit more, you are okay.
It is true that no matter how good your film is, you get judged purely on the basis of how well it does at the box office.
When a film does well, everyone is usually happy and grateful, but for me, the impression the film leaves upon my mind is created during the process of filming; my memories are not a reflection of critics' reviews and box office figures.
I did some feature work, then tried TV. I was always very aware that the only power that you have is the power of options. If the film industry dries up, then you focus on the TV or the books. For me, it was always about what story do I want to tell next?
I directed 'Death in the Gunj' which released in 2017. It got very good reviews and a few awards but did not do well at the box-office. But I'm not bothered. I made the film that I wanted to make. It was not a film for everyone.
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When you're making a film, you don't really have time to consider what the whole of your film is. And then, when you're releasing your film and promoting your film, you're looking at it in a different way. Then, as you move away from it, you start to look at it objectively and think, 'What could I have done better?'
There's also something of an illusion in that, you can perhaps record a TV thing one month and complete a book the next and then be in a play. Then, if they all come out at once, it looks as if you're actually juggling a million things.
I did 'Red Riding,' which is TV in the U.K. It became a feature project in North America, but we're in a great era of TV. We all know that, and we hear it all the time, but for filmmakers, it's just a godsend to have your television writing and work to do on television, and the means to do it properly.
There's only one barometer for the commercial success of a film and that's the box office. The obsession with box office doesn't annoy me. It's the main part of the business, if you get irritated with the main part then you're in trouble.
At some level, I feel it is nice to know that a film of yours is doing well at the box office and has also got great reviews. That feels like success.
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