A Quote by Prue Leith
Now the look of the book dictates the sale. In my day you could still buy a good cookbook in paperback with no pictures at all. I doubt if that would sell today. But those books were much used: they lived in the kitchen and got splattered with custard and gravy.
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This was an age before e-books. We all knew that the only way you can allow a book to survive in print in the long term is in paperback. The hardback has a certain life, and then it stops having that. It stops selling, and if you want the book to just stay around there has to be a paperback edition. So if there were not a paperback edition the book would eventually disappear from the shelves, and we would have lost the battle.
When I would sell encyclopedias, I would drive down the road looking for a house with a swing set in the back, and I'd say, "Oh, those folks got kids. They need some books." I'd knock on their door and sell them a set of encyclopedias, and those books were from $300 to $600. I'd look around the house, and if there wasn't that much furniture in the house, I felt a little bad about selling a $600 set of books to people who couldn't afford a couch. So I didn't last at that job very long.
Today you can buy the Dialogues of Plato for less than you would spend on a fifth of whiskey, or Gibbon's Decline and Fall of the Roman Empire for the price of a cheap shirt. You can buy a fair beginning of an education in any bookstore with a good stock of paperback books for less than you would spend on a week's supply of gasoline.
My parents used books as bribes: if I got straight A's on my report card, they would buy me one book. This was completely unnecessary, as I always got A's, and they bought me books all the time anyway, and we all knew it.
You can buy a book new, buy it in hardback or wait for the paperback, find it used or as a collectible. I don't mind. What I care about most is that people are reading.
I went to college in Amherst and lived in Northampton for many years and we had our quaint little feminist sex toy shop that somehow made it in town and wasn't scandalous. But you still got the vibe once in awhile that this didn't used to be okay. That twenty years ago women would have come in saying, "You can't sell realistic-looking sex toys. You have to only sell things that look like dolphins or something."
Is the button white or orange or green or yellow? Does it say 'sell', or 'sell now', or 'on sale' or 'for sale'? You test, you test, you test and most of the ideas you try fail and so I would argue I failed my way to success.
I spend a lot of time looking at rococo books. And almanacs used to be huge sellers - they were pretty much part of the fabric of life. I thought, this is bizarre, I'd love to buy a book like this, and there isn't one. So I thought, all right then, this could be fun. I'll write an almanac.
When I'm bearish and I sell a stock, each sale must be at a lower level than the previous sale. When I am buying, the reverse is true. I must buy on a rising scale. I don't buy long stocks on a scale down, I buy on a scale up.
Number one, you can sell before you buy. I call it reverse e-commerce. You take a picture, you list it for sale, you sell it, you collect the revenue, then you go buy it and send it to the customer.
My earliest memory of cooking is my grandmother showing me how to make chicken gravy on the big combustion stove in her kitchen. I still use Nana's gravy recipe.
If you're going to sell stock and somebody wants to buy it at a price and that price is not a price you dictate, but demand dictates, sell it to them now.
Most artists are making as much money now as they could have made... in the heyday of Def Jam [when the] Beastie Boys would sell 10 million records or DMX would sell 6 or 7 million records. Those records are one thing, but then all the other ways to exploit the emotional relationship between artist and community is so much greater that I would guess that they're making as much or more money than they could have ever made.
Mom used to walk with me for something like two or three miles to get to the day-old bakery. They had those machines where you buy doughnuts, those vending machines with the long johns and doughnuts. We would buy those bagels and pastries because that was our treat. And come back with shopping bags of these sweets, and who knows what was in it? That was what we could afford that could feed that many people.
To buy books would be a good thing if we could also buy the time to read them; but the purchase of books is often mistaken for the assimilation and mastering of their contents.
I wonder if Karl Ove Knausgård would've written the same books today had been using Twitter. It wasn't around when he was writing those books. Those books were written during the age of the blog, with its big verbiage. The landscape has completely changed today.
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