A Quote by Qandeel Baloch
My work is entertainment, and I look at what entertains people, whether it's a selfie video or a music video.
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I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment.
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My creative process is a bit manic at times, to be honest. I wake up Monday and Thursday stressed because I don't have a video. I usually - with the exception of maybe a handful of videos - wake up, write the video, shoot the video, edit the video, release the video all in the same day.
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The audience wants something that entertains them, and whether that entertainment is in the form of a physical match or in the form of a skit or video or promo, it's our job to deliver it to them, to the point where the audience becomes the biggest champion of our brand. And if we can't match that, then we're falling short.
I didn't have song rights for the first video because I didn't know that it was going to do what it did. So for the second video, I decided better safe than sorry. It is a really gray area as to whether or not you even need song rights to make a video like that.
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The 'Work Hard, Play Hard' video shows how much a part of music the fans can really be. With the help of SanDisk, we were able to create the first-ever music video to be made using fan videos shot only from their mobile phones.
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