A Quote by Rae Carson
I decided a long time ago to be unfiltered and wholly myself in these areas of social media. I've been very happy with the results of this decision. I feel that I get lots of interaction and loyal support. So I'm grateful for my Twitter and Facebook followers every day.
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PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.
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