A Quote by Rakul Preet Singh
I'm either shooting for films or commercials, attending events, or meeting people, so on and so forth.
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I've seen many films, and many beautiful films. And I try to keep a certain level of quality of my films. I don't do commercials, I don't do films pre-prepared by other people, I don't do star system. So I do my own little thing.
When I started trying to become a director, I started shooting low budget short films, 50-dollar music videos, making my own stuff. That eventually led to commercials.
I didn't see films when I was young. I was stupid and naïve. Maybe I wouldn't have made films if I had seen lots of others; maybe it would have stopped me. I started totally free and crazy and innocent. Now I've seen many films, and many beautiful films. And I try to keep a certain level of quality of my films. I don't do commercials, I don't do films pre-prepared by other people, I don't do star system. So I do my own little thing.
In my experience, not just in shooting films but in the commercials I've done, initially, it's very exciting for the community, and its a real novelty. Very quickly, though, they realize there's a buck to be had, and it becomes annoying, and they lose their patience pretty quick.
I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.
I shot a lot of commercials and sometimes I enjoy the commercial shooting and sometimes I really hate it, but in thirty seconds or one minute, you can make some remarkable work shooting in one or two or three days.
I have to entertain myself. An easy way to explain it is I worked in NY since I was five-years-old doing modeling and commercials, and that's a completely different world than in California where I think there's different dreams and aspirations of maybe being a so-called 'star' and so forth. Here you do your work, whether it's theater or commercials.
I have almost forgotten that I have a relationship with film industry as most of the time political meetings, attending Parliament and meeting people of my constituency has been consuming my time.
Sometimes a director is making three films. Perhaps he is shooting a film in Madras and a film in Bombay and he can't leave Madras as some shooting has to be done, so he directs by telephone. The shooting takes place. On schedule.
I get one hour, really 25 minutes in a sermon on a weekend, to combat all the hours of the week that people are told you are what you have through billboards, commercials, and sitcoms, and so forth.
Don't equate activity with efficiency. You are paying your key people to see the big picture. Don't let them get bogged down in a lot of meaningless meetings and paper shuffling. Announce a Friday afternoon off once in a while. Cancel a Monday morning meeting or two. Tell the cast of characters you'd like them to spend the amount of time normally spent preparing for attending the meeting at their desks, simply thinking about an original idea.
I was shooting Beyond Redemption, I started shooting American Horror Story, so I was going back and forth between Northern California and LA. That was not bad at all - that flight is like getting on the subway, it's nothing. And then during rehearsals.
Dance should not just divide people into audience and performers. Everyone should be a participant, whether going to classes or attending special events or rehearsals.
I love Death Race, it's one of my favorite films. I thought, "You know what? All that two years worth of work is now gong to be wasted because I'm highly unlikely to direct another car movie straight away," and I felt at that point there was no one who was kind of better at shooting cars, so I thought rather than let it go to waste I would explore the idea of doing commercials, and that's what I did.
The beauty of my job is I do all different kinds of film directing, not just surf films anymore. And I do stuff from commercials to short films to working on feature films, and none of it is based from where I live. It's all based elsewhere, so I can live anywhere and commute to where I need to go.
Commercials certainly pay more than films. I was pleasantly surprised at the profitability of commercials when I did my first ad for a popular soap brand years ago. I was paid a huge amount of money for a mere 30 seconds of screen presence. After that, ads have been a regular feature in my career.
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